Local Nielsen ratings snapshot (Wed., March 26)
03/27/08 10:15 AM
By ED BARK
Again jet-propelled by American Idol, Fox swept the prime-time slate Wednesday night with dominating wins in all three key ratings measurements.
That included a big night for Fox4's 9 p.m. local newscast, which drew 226,511 D-FW homes while also setting the pace among advertiser-favored 25-to-54-year-olds and 18-to-49-year-olds.
Idol primed the pump from 8 to 9 p.m. with 343,420 homes for its latest one-hour results show. The next closest competitor, a repeat of CBS' Criminal Minds, had 126,651 homes.
At 7 p.m., Fox's sub-human Moment of Truth again prevailed, sucking in 160,750 homes to narrrowly outpoint NBC's Law & Order: Criminal Intent (146,136).
CBS' Big Brother 9 continues to be a very little brother in D-FW. Its latest chapter, with 46,276 homes tuned in, ran a woeful sixth in the 7 p.m. hour. BB 9 also was a sixth-place no-show among 18-to-49-year-olds, drawing just 22,074 of 'em. Even the competing first-hour of TXA21's local newscast (31,534) did quite a bit better than that.
ABC also had a lousy night in the prime-time Nielsens, with its 9 p.m. Men In Trees scoring lowest (87,682 homes). But WFAA8's 10 p.m. newscast then high-jumped to a dominating win despite inheriting the night's weakest lead-in. Its 260,609 homes hammered NBC5 into a distant second place (141,265 homes).
WFAA8's late nighter also won among 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 had the runnerup spot.
The 6 a.m. news ratings again were split. WFAA8 prevailed in total homes while Fox4 had the edge with 25-to-54-year-olds. And yes, for the 18th straight weekday, the 7 to 9 a.m. portion of its Good Day recorded twin wins over the three competing network morning shows.
WFAA8 flexed at 5 and 6 p.m. with across-the-board first-place finishes.
Again jet-propelled by American Idol, Fox swept the prime-time slate Wednesday night with dominating wins in all three key ratings measurements.
That included a big night for Fox4's 9 p.m. local newscast, which drew 226,511 D-FW homes while also setting the pace among advertiser-favored 25-to-54-year-olds and 18-to-49-year-olds.
Idol primed the pump from 8 to 9 p.m. with 343,420 homes for its latest one-hour results show. The next closest competitor, a repeat of CBS' Criminal Minds, had 126,651 homes.
At 7 p.m., Fox's sub-human Moment of Truth again prevailed, sucking in 160,750 homes to narrrowly outpoint NBC's Law & Order: Criminal Intent (146,136).
CBS' Big Brother 9 continues to be a very little brother in D-FW. Its latest chapter, with 46,276 homes tuned in, ran a woeful sixth in the 7 p.m. hour. BB 9 also was a sixth-place no-show among 18-to-49-year-olds, drawing just 22,074 of 'em. Even the competing first-hour of TXA21's local newscast (31,534) did quite a bit better than that.
ABC also had a lousy night in the prime-time Nielsens, with its 9 p.m. Men In Trees scoring lowest (87,682 homes). But WFAA8's 10 p.m. newscast then high-jumped to a dominating win despite inheriting the night's weakest lead-in. Its 260,609 homes hammered NBC5 into a distant second place (141,265 homes).
WFAA8's late nighter also won among 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 had the runnerup spot.
The 6 a.m. news ratings again were split. WFAA8 prevailed in total homes while Fox4 had the edge with 25-to-54-year-olds. And yes, for the 18th straight weekday, the 7 to 9 a.m. portion of its Good Day recorded twin wins over the three competing network morning shows.
WFAA8 flexed at 5 and 6 p.m. with across-the-board first-place finishes.
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