Local Nielsen ratings snapshot (Wed., Dec. 12)
12/13/07 11:09 AM
By ED BARK
Disinterest in the Dallas Mavericks seems to be mounting.
It's obviously early in the season, and the team is still kind of stumbling along compared to last year at this time. But Wednesday's lopsided loss to the Toronto Raptors had a record low turnout on Fox Sports Southwest, with just 21,920 homes tuning in. Those are Dallas Stars numbers, and the Mavs definitely don't want to go there.
Elsewhere in prime-time, a new episode of ABC's much gushed over Pushing Daisies couldn't even beat the finale of CBS' much-ripped Kid Nation from 7 to 8 p.m. Kid drew 126,651 D-FW homes and Daisies had 99,860. They tied with advertiser-craved 18-to-49-year-olds, but neither was a match for NBC's competing, two-hour Deal or No Deal. The 7 to 8 p.m. slice averaged 210,071 homes and also dominated in the 18-to-49 demo.
Wednesday's premiere of The CW's Crowned: The Mother of All Pageants ran fifth from 8 to 9 p.m. in both total homes (56,019 homes) and among 18-to-49-year-olds.
In the local newscast derby, Belo8 again impressively flexed at 10 p.m., finishing a comfortable first in total homes despite a gaping lead-in disadvantage from the final 15 minutes of ABC's Dirty Sexy Money. Inheriting just 97,424 homes, the 10 p.m. news jumped to 233,818 homes.
At the other end of the teeter-totter, CBS11's 10 p.m. news got 287,401 homes from CSI: NY before dropping to 185,106 homes. That put it in a second-place tie with NBC5, which increased its 10 p.m. numbers from the 163,185 homes provided by the last 15 minutes of Dateline.
Fox4's 10 p.m. newscast also improved on its lead-in from the 9 p.m. news, but still finished well back in total homes (104,731).
Belo8 edged NBC5 at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. The ABC station also ran the table at 5 and 6 p.m. in both ratings measurements.
That again left Fox4 to thwart Belo8's almost daily attempt at a rare double grand slam. Its Good Day again held the fort, turning back Belo8 at 6 a.m. with another set of twin wins.
The 7 to 9 a.m. portion of Good Day started a new winning streak against the three network morning shows by outpointing them in both total homes and with 25-to-54-year-olds.
Disinterest in the Dallas Mavericks seems to be mounting.
It's obviously early in the season, and the team is still kind of stumbling along compared to last year at this time. But Wednesday's lopsided loss to the Toronto Raptors had a record low turnout on Fox Sports Southwest, with just 21,920 homes tuning in. Those are Dallas Stars numbers, and the Mavs definitely don't want to go there.
Elsewhere in prime-time, a new episode of ABC's much gushed over Pushing Daisies couldn't even beat the finale of CBS' much-ripped Kid Nation from 7 to 8 p.m. Kid drew 126,651 D-FW homes and Daisies had 99,860. They tied with advertiser-craved 18-to-49-year-olds, but neither was a match for NBC's competing, two-hour Deal or No Deal. The 7 to 8 p.m. slice averaged 210,071 homes and also dominated in the 18-to-49 demo.
Wednesday's premiere of The CW's Crowned: The Mother of All Pageants ran fifth from 8 to 9 p.m. in both total homes (56,019 homes) and among 18-to-49-year-olds.
In the local newscast derby, Belo8 again impressively flexed at 10 p.m., finishing a comfortable first in total homes despite a gaping lead-in disadvantage from the final 15 minutes of ABC's Dirty Sexy Money. Inheriting just 97,424 homes, the 10 p.m. news jumped to 233,818 homes.
At the other end of the teeter-totter, CBS11's 10 p.m. news got 287,401 homes from CSI: NY before dropping to 185,106 homes. That put it in a second-place tie with NBC5, which increased its 10 p.m. numbers from the 163,185 homes provided by the last 15 minutes of Dateline.
Fox4's 10 p.m. newscast also improved on its lead-in from the 9 p.m. news, but still finished well back in total homes (104,731).
Belo8 edged NBC5 at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. The ABC station also ran the table at 5 and 6 p.m. in both ratings measurements.
That again left Fox4 to thwart Belo8's almost daily attempt at a rare double grand slam. Its Good Day again held the fort, turning back Belo8 at 6 a.m. with another set of twin wins.
The 7 to 9 a.m. portion of Good Day started a new winning streak against the three network morning shows by outpointing them in both total homes and with 25-to-54-year-olds.
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