Local Nielsen ratings snapshot (Fri.-Sun., March 28-30)
03/31/08 02:18 PM
By ED BARK
Memphis' rout of Texas and the Dallas Mavericks' latest loss to a winning team attracted lots of long faces Sunday.
UT's afternoon exit from the NCAA basketball tournament drew 155,878 D-FW homes on CBS; the Mavs' late night groaner at Golden State had 143,700 homes on TXA21.
Neither game could match up with ABC's Oprah's Big Give, which lured 197,284 homes to rank as Sunday's most-watched attraction.
Friday's local news derby saw WFAA8 come close to a second straight double grand slam. The ABC station won at 5, 6 and 10 p.m. in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8 also placed first at 6 a.m. in the 25-to-54 demo. But NBC5 made a rare appearance in the winner's circle by edging runnerup Fox4 in total homes.
That night's Texas-Stanford game, won impressively by the Longhorns before Sunday's disaster, had 109,602 homes, good enough to beat all competing programming on a very low TV viewing night.
Memphis' rout of Texas and the Dallas Mavericks' latest loss to a winning team attracted lots of long faces Sunday.
UT's afternoon exit from the NCAA basketball tournament drew 155,878 D-FW homes on CBS; the Mavs' late night groaner at Golden State had 143,700 homes on TXA21.
Neither game could match up with ABC's Oprah's Big Give, which lured 197,284 homes to rank as Sunday's most-watched attraction.
Friday's local news derby saw WFAA8 come close to a second straight double grand slam. The ABC station won at 5, 6 and 10 p.m. in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
WFAA8 also placed first at 6 a.m. in the 25-to-54 demo. But NBC5 made a rare appearance in the winner's circle by edging runnerup Fox4 in total homes.
That night's Texas-Stanford game, won impressively by the Longhorns before Sunday's disaster, had 109,602 homes, good enough to beat all competing programming on a very low TV viewing night.
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