Local Nielsen ratings snapshot (Tues-Wed., July 3-4)
07/05/07 12:17 PM
By ED BARK
In-home fireworks and reruns dominated the July 4th prime-time landscape, with nothing really lighting up the D-FW Nielsens.
Macy's 4th of July Fireworks Spectacular on NBC led the holiday celebration specials with a modest 102,340 homes from 8 to 9 p.m.
CBS11's two-hour Chevy's Freedom Over Texas, climaxed by a big fireworks shootout in Houston, averaged 57,120 homes to edge the Boston Pops Fireworks Spectacular on TXA21 (52,360 homes). My27's two-hour Taste of Chicago 2007/Fireworks Spectacular fizzled out with a mere 2,380 homes. More people than that watched Uncle Barky fire up a few sparklers during his annual Night of 5 Lights Celebration in Garland.
Belo8's 10 p.m. newscast, the holiday's biggest draw, amassed 178,500 homes and also was tops among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 and Belo8 tied for first in homes at 6 a.m., but Good Day again beat Daybreak in the fight for 25-to-54-year-olds.
NBC5 broke through at 5 p.m., tying Belo8 in homes and winning outright with 25-to-54-year-olds. Belo8 answered with decisive twin wins at 6 p.m.
On Tuesday, Belo8's 10 p.m. newscast won in total homes but fell to second behind the Peacock with 25-to-54-year-olds.
Fox4 notched a pair of wins at 6 a.m. while its 9 p.m. local newscasts again finished first in total homes against network programming.
Belo8 won at 6 p.m. in both ratings measurements and also took first in homes at 5 p.m. NBC5 had a 5 p.m. win among 25-to-54-year-olds.
Also of note: CBS11 profited from preempting Katie Couric's low-rated CBS Evening News for special local weather coverage. The station drew 135,660 homes from 5:30 to 6 p.m., finishing second instead of the usual fourth or worse.
CBS11's 6 p.m. news then attracted 149,940 homes, also placing an unaccustomed second.
In-home fireworks and reruns dominated the July 4th prime-time landscape, with nothing really lighting up the D-FW Nielsens.
Macy's 4th of July Fireworks Spectacular on NBC led the holiday celebration specials with a modest 102,340 homes from 8 to 9 p.m.
CBS11's two-hour Chevy's Freedom Over Texas, climaxed by a big fireworks shootout in Houston, averaged 57,120 homes to edge the Boston Pops Fireworks Spectacular on TXA21 (52,360 homes). My27's two-hour Taste of Chicago 2007/Fireworks Spectacular fizzled out with a mere 2,380 homes. More people than that watched Uncle Barky fire up a few sparklers during his annual Night of 5 Lights Celebration in Garland.
Belo8's 10 p.m. newscast, the holiday's biggest draw, amassed 178,500 homes and also was tops among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 and Belo8 tied for first in homes at 6 a.m., but Good Day again beat Daybreak in the fight for 25-to-54-year-olds.
NBC5 broke through at 5 p.m., tying Belo8 in homes and winning outright with 25-to-54-year-olds. Belo8 answered with decisive twin wins at 6 p.m.
On Tuesday, Belo8's 10 p.m. newscast won in total homes but fell to second behind the Peacock with 25-to-54-year-olds.
Fox4 notched a pair of wins at 6 a.m. while its 9 p.m. local newscasts again finished first in total homes against network programming.
Belo8 won at 6 p.m. in both ratings measurements and also took first in homes at 5 p.m. NBC5 had a 5 p.m. win among 25-to-54-year-olds.
Also of note: CBS11 profited from preempting Katie Couric's low-rated CBS Evening News for special local weather coverage. The station drew 135,660 homes from 5:30 to 6 p.m., finishing second instead of the usual fourth or worse.
CBS11's 6 p.m. news then attracted 149,940 homes, also placing an unaccustomed second.
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