Local Nielsen ratings snapshot (Dec. 27)
12/28/07 10:20 AM
By ED BARK
Texas' 52-34 Holiday Bowl win over Arizona State Thursday likewise ran up the score on ESPN.
The late-running game averaged 204,895 D-FW homes and outdrew the most-watched 10 p.m. local newscast. Only a repeat of CBS' Without A Trace had a higher Nielsen rating (9.2), luring 224,075 total homes. But portions of the Texas game had bigger audiences than Without A Trace, according to Nielsen's 15-minute breakdowns.
In contrast, the Mavericks loss to Cleveland on TNT drew just 58,454 total homes.
Aided by a commanding lead-in from Without A Trace, CBS11 edged Belo8 for the 10 p.m. lead in total homes. But the ABC station rebounded to win among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched a win in total homes at 6 a.m., with Belo8 taking first with 25-to-54-year-olds. The 7 to 9 a.m. portion of Fox4's Good Day outpointed the three network morning shows in total homes but was nipped by NBC's Today in the 25-to-54 demo.
Belo8 returned to its winning ways in the early evening, running the table at 5 and 6 p.m.
Texas' 52-34 Holiday Bowl win over Arizona State Thursday likewise ran up the score on ESPN.
The late-running game averaged 204,895 D-FW homes and outdrew the most-watched 10 p.m. local newscast. Only a repeat of CBS' Without A Trace had a higher Nielsen rating (9.2), luring 224,075 total homes. But portions of the Texas game had bigger audiences than Without A Trace, according to Nielsen's 15-minute breakdowns.
In contrast, the Mavericks loss to Cleveland on TNT drew just 58,454 total homes.
Aided by a commanding lead-in from Without A Trace, CBS11 edged Belo8 for the 10 p.m. lead in total homes. But the ABC station rebounded to win among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 notched a win in total homes at 6 a.m., with Belo8 taking first with 25-to-54-year-olds. The 7 to 9 a.m. portion of Fox4's Good Day outpointed the three network morning shows in total homes but was nipped by NBC's Today in the 25-to-54 demo.
Belo8 returned to its winning ways in the early evening, running the table at 5 and 6 p.m.
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