Local Nielsen ratings snapshot (Tues., July 17)
07/18/07 02:13 PM
By ED BARK
Don't worry, Bee happy.
NBC stung the competition anew Tuesday night with its second episode of The Singing Bee. It lured 185,640 D-FW homes to rank as prime-time's most-watched show of the night. Bee also topped Tuesday's advertiser-craved 18-to-49-year-old ratings with 148,800 of 'em.
That's a big summertime payoff for NBC, which doles out a comparatively measly $50,000 grand prize for each half-hour episode. Host Joey Fatone likely costs a bit more than that. So far he mostly just says "Sweet" while looking rawer than an onion in Emeril's kitchen.
In the lightweight reality show division, Fox's On the Lot drew a sub-puny 33,320 homes as Tuesday's least-watched prime-time offering. Another clunker, CBS' Pirate Master, had just 57,120 homes after the preceding Big Brother fared a bit better with 83,300. A new episode of ABC's Shaq's Big Challenge outpointed both of 'em with 107,100 homes.
The local news spoils again were split three ways, with CBS11 as usual going hungry.
Belo8 won at 10 p.m. in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 took the 6 a.m. competition in homes, but fell to second behind Fox4 with 25-to-54-year-olds. Fox4's locally produced Good Day also won from 7 to 9 a.m. in both ratings measurements, whipping the three network morning shows.
The Peacock notched twin wins at 5 p.m., as did Belo8 at 6 p.m.
Don't worry, Bee happy.
NBC stung the competition anew Tuesday night with its second episode of The Singing Bee. It lured 185,640 D-FW homes to rank as prime-time's most-watched show of the night. Bee also topped Tuesday's advertiser-craved 18-to-49-year-old ratings with 148,800 of 'em.
That's a big summertime payoff for NBC, which doles out a comparatively measly $50,000 grand prize for each half-hour episode. Host Joey Fatone likely costs a bit more than that. So far he mostly just says "Sweet" while looking rawer than an onion in Emeril's kitchen.
In the lightweight reality show division, Fox's On the Lot drew a sub-puny 33,320 homes as Tuesday's least-watched prime-time offering. Another clunker, CBS' Pirate Master, had just 57,120 homes after the preceding Big Brother fared a bit better with 83,300. A new episode of ABC's Shaq's Big Challenge outpointed both of 'em with 107,100 homes.
The local news spoils again were split three ways, with CBS11 as usual going hungry.
Belo8 won at 10 p.m. in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
NBC5 took the 6 a.m. competition in homes, but fell to second behind Fox4 with 25-to-54-year-olds. Fox4's locally produced Good Day also won from 7 to 9 a.m. in both ratings measurements, whipping the three network morning shows.
The Peacock notched twin wins at 5 p.m., as did Belo8 at 6 p.m.
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