Local Nielsen ratings snapshot (Thurs., July 17)
07/18/08 08:29 AM
By ED BARK
ABC's Hopkins hospital series continues to cut up the competition.
Thursday's latest non-fiction episode easily ranked as prime-time's top attraction, drawing 194,848 D-FW homes and also dominating the field among advertiser-coveted 18-to-49-year-olds.
In contrast, NBC's summertime horror anthology series, Fear Itself, drew a scarily scant 41,405 homes at 9 p.m. opposite Hopkins. CBS' Swingtown (92,553 homes) ran a distant third in the time slot behind Fox4's local news (133,958 homes).
At 7 p.m., the second episode of CBS' Greatest American Dog edged Fox's Are You Smarter Than a 5th Grader? in total homes. But the two shows traced places in the 18-to-49 demo.
It was the same story at 8 p.m. A repeat of CBS' CSI: Crime Scene Investigation whipped Fox's So You Think You Can Dance results hour in total homes, but slipped to second with 18-to-49-year-olds.
Helped by a healthy Hopkins lead-in, WFAA's 10 p.m. newscast cruised to easy wins in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
The early mornings remained up-and-down, with NBC5 taking first in total homes and WFAA8 tops with 25-to-54-year-olds. In a highly unusual occurrence, CBS11 nipped Fox4 for third place in the 25-to-54 demo.
Fox4 then saved a little face with twin wins at 5 p.m. And WFAA8 swept the 6 p.m. news competitions for an impressive 19th straight weekday.
ABC's Hopkins hospital series continues to cut up the competition.
Thursday's latest non-fiction episode easily ranked as prime-time's top attraction, drawing 194,848 D-FW homes and also dominating the field among advertiser-coveted 18-to-49-year-olds.
In contrast, NBC's summertime horror anthology series, Fear Itself, drew a scarily scant 41,405 homes at 9 p.m. opposite Hopkins. CBS' Swingtown (92,553 homes) ran a distant third in the time slot behind Fox4's local news (133,958 homes).
At 7 p.m., the second episode of CBS' Greatest American Dog edged Fox's Are You Smarter Than a 5th Grader? in total homes. But the two shows traced places in the 18-to-49 demo.
It was the same story at 8 p.m. A repeat of CBS' CSI: Crime Scene Investigation whipped Fox's So You Think You Can Dance results hour in total homes, but slipped to second with 18-to-49-year-olds.
Helped by a healthy Hopkins lead-in, WFAA's 10 p.m. newscast cruised to easy wins in total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
The early mornings remained up-and-down, with NBC5 taking first in total homes and WFAA8 tops with 25-to-54-year-olds. In a highly unusual occurrence, CBS11 nipped Fox4 for third place in the 25-to-54 demo.
Fox4 then saved a little face with twin wins at 5 p.m. And WFAA8 swept the 6 p.m. news competitions for an impressive 19th straight weekday.
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