Local Nielsen ratings snapshot (Tues., March 11)
03/12/08 10:31 AM
By ED BARK
WFAA8 and Fox4 flexed Tuesday while their two principal rivals should have had a V8.
Juiced by another big lead-in from American Idol (457,893 D-FW homes from 8:45 to 9 p.m.), Fox4's local newscast won the 9 p.m. slot despite dipping to an overall average of 209,462 homes.
Another of ABC's pseudo-news "What Would You Do?" editions of Primetime Live ran a competitive second (187,541 homes) at 9 p.m. while nipping Fox4 among 18-to-49-year-olds, the main advertiser barometer for entertainment programming.
CBS again had solid total homes numbers for a 7 p.m. repeat of NCIS (204,590). But a first-run Big Brother 9 then burrowed into fifth place in total homes (53,583), even losing to the second hour of TXA21's local newscast. A new episode of Jericho finished a very distant fourth in total homes, and both CBS shows likewise ran out of the money among 18-to-49-year-olds.
WFAA8's ratings-rich 10 p.m. newscast drew a league-leading 267,916 homes to squash runnerup NBC5 (151,007 homes). The ABC station also won comfortably at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. And WFAA8 likewise ran the table in the 5 and 6 p.m. local news competitions.
The early morning golds were split. WFAA8 beat Fox4 in the 6 a.m. total homes faceoff, with the Peacock far back in third place. Fox4 retaliated with a first place finish in the 25-to-54 demo, in which WFAA8 ran second.
WFAA8 and Fox4 flexed Tuesday while their two principal rivals should have had a V8.
Juiced by another big lead-in from American Idol (457,893 D-FW homes from 8:45 to 9 p.m.), Fox4's local newscast won the 9 p.m. slot despite dipping to an overall average of 209,462 homes.
Another of ABC's pseudo-news "What Would You Do?" editions of Primetime Live ran a competitive second (187,541 homes) at 9 p.m. while nipping Fox4 among 18-to-49-year-olds, the main advertiser barometer for entertainment programming.
CBS again had solid total homes numbers for a 7 p.m. repeat of NCIS (204,590). But a first-run Big Brother 9 then burrowed into fifth place in total homes (53,583), even losing to the second hour of TXA21's local newscast. A new episode of Jericho finished a very distant fourth in total homes, and both CBS shows likewise ran out of the money among 18-to-49-year-olds.
WFAA8's ratings-rich 10 p.m. newscast drew a league-leading 267,916 homes to squash runnerup NBC5 (151,007 homes). The ABC station also won comfortably at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. And WFAA8 likewise ran the table in the 5 and 6 p.m. local news competitions.
The early morning golds were split. WFAA8 beat Fox4 in the 6 a.m. total homes faceoff, with the Peacock far back in third place. Fox4 retaliated with a first place finish in the 25-to-54 demo, in which WFAA8 ran second.
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