Local Nielsen ratings snapshot (Tues., July 10)
07/11/07 10:45 AM
By ED BARK
Can Peacocks sing? If so, it's gonna be "Happy Days Are Here Again" at NBC's corporate headquarters Wednesday morning.
The network's Tuesday night premiere of The Singing Bee commanded the prime-time ratings, transfixing 252,280 D-FW homes opposite the 8:30 to 9 p.m. portion of Fox's annual baseball All-Star game.
That easily made it the most-watched show of the night, with NBC also scoring from 7 to 8:30 p.m. with another edition of America's Got Talent (199,920 homes). The All-Stars, with the American League winning for the 10th consecutive time, averaged 135,660 homes.
The game also performed poorly with advertiser-craved 18-to-49-year-olds, drawing just 62,000 of 'em while Singing Bee sucked in 207,700. Even ABC's competing Shaq's Big Challenge outdrew the All-Star game among 18-to-49-year-olds.
NBC's resounding win is doubly sweet after Fox initially tried to one-up the Joey Fatone-hosted tune-in with its own Don't Forget the Lyrics!, featuring Wayne Brady. The Peacock, which hadn't intended to premiere Singing Bee until mid-fall, acted fast after Fox announced that Don't Forget would debut on the day after the All-Star game. It still will, but it's hard to imagine the show hitting equivalent high notes in the Nielsens. NBC likely struck the right chords by retaliating and striking first.
In calmer waters, Belo8's local newscast won at 10 p.m. in total homes but was edged by NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock also took first at 6 a.m., but got nipped by Fox4 in the 25-to-54 demo.
Belo8 won at 6 p.m. in both ratings measurements and also took the 5 p.m. competition with 25-to-54-year-olds. NBC5 won the earlier hour in homes.
Can Peacocks sing? If so, it's gonna be "Happy Days Are Here Again" at NBC's corporate headquarters Wednesday morning.
The network's Tuesday night premiere of The Singing Bee commanded the prime-time ratings, transfixing 252,280 D-FW homes opposite the 8:30 to 9 p.m. portion of Fox's annual baseball All-Star game.
That easily made it the most-watched show of the night, with NBC also scoring from 7 to 8:30 p.m. with another edition of America's Got Talent (199,920 homes). The All-Stars, with the American League winning for the 10th consecutive time, averaged 135,660 homes.
The game also performed poorly with advertiser-craved 18-to-49-year-olds, drawing just 62,000 of 'em while Singing Bee sucked in 207,700. Even ABC's competing Shaq's Big Challenge outdrew the All-Star game among 18-to-49-year-olds.
NBC's resounding win is doubly sweet after Fox initially tried to one-up the Joey Fatone-hosted tune-in with its own Don't Forget the Lyrics!, featuring Wayne Brady. The Peacock, which hadn't intended to premiere Singing Bee until mid-fall, acted fast after Fox announced that Don't Forget would debut on the day after the All-Star game. It still will, but it's hard to imagine the show hitting equivalent high notes in the Nielsens. NBC likely struck the right chords by retaliating and striking first.
In calmer waters, Belo8's local newscast won at 10 p.m. in total homes but was edged by NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock also took first at 6 a.m., but got nipped by Fox4 in the 25-to-54 demo.
Belo8 won at 6 p.m. in both ratings measurements and also took the 5 p.m. competition with 25-to-54-year-olds. NBC5 won the earlier hour in homes.
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