Local Nielsen ratings snapshot (Wed.-Sun., Dec. 12-16) -- big droop-off for Cowboys-Colts
12/17/18 01:20 PM
By ED BARK
@unclebarkycom on Twitter
The Dallas Cowboys lately had been on weekly year-to-year ratings rises until Sunday’s Game 14 stinker against the Indianapolis Colts put the brakes on that.
A 23-0 noon-starting road loss on Fox, the team’s first shutout since Nov. 16, 2003, averaged 1,026,278 D-FW viewers and 374,381 within the advertiser-coveted 18-to-49-year-old age range.
Last season’s Game 14, played on NBC’s grand Sunday Night Football stage, drew 1,274,856 total viewers, with 546,105 in the 18-to-49 realm. The Cowboys beat the Oakland Raiders 20-17 to keep their slim post-season hopes alive. This time around, Dallas could have clinched the NFC East title, but seemed disinterested from start to finish.
CBS’ Pittsburgh Steelers-New England Patriots matchup ranked as Sunday’s runner-up NFL attraction with 520,168 total viewers. NBC’s Sunday Night Football clash, with the Philadelphia Eagles upsetting the heavily favored Los Angeles Rams, came in third with 456,905 total viewers.
Vying for prime-time scraps were Fox’s Miss Universe pageant (140,586 total viewers) and ABC’s reprise of The Sound of Music (119,498).
Absent any college football attractions of note, Saturday played dead in the ratings.
On Friday, Fox’s 7 p.m. episode of Last Man Standing reigned as the top prime-time performer in total viewers (196,820) while Fox4’s 9 p.m. local newscast was tops among 18-to-49-year-olds (39,250).
Fox’s final Thursday Night Football matchup of the season, a down-to-the-wire thriller between the San Diego Chargers and Kansas City Chiefs, had big returns with 513,139 total viewers and 211,344 in the 18-to-49 realm.
Finally, Wednesday night’s prime-time players were led by Fox4’s 9 p.m. news in total viewers (196,820) and ABC’s 8 p.m. episode of Modern Family among 18-to-49ers (54,346).
Here are the Wednesday-Friday local news derby results.
Wednesday -- TEGNA8 swept the 10 p.m. races in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 likewise ran the table at 6 a.m. and 5 p.m. TEGNA8 and CBS11 tied for the 6 p.m. top spot in total viewers while TEGNA8 had first place to itself with 25-to-54-year-olds.
Thursday -- CBS11 had twins at 10 p.m. in a downsized three-way race while the Chargers and Chiefs kept playing on Fox/Fox4.
Fox4 again ran away with the 6 a.m. ratings and NBC5 notched a doubleheader win at 5 p.m. The 6 p.m. spoils went to TEGNA8 in total viewers and the Peacock among 25-to-54-year-olds.
Friday -- Two stations took all the golds.
Fox4 had twin wins at 10 p.m. and 6 a.m. NBC5 swept the 6 p.m. face-offs and had the most total viewers at 5 p.m. The Peacock and Fox4 shared the 5 p.m. lead with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
The Dallas Cowboys lately had been on weekly year-to-year ratings rises until Sunday’s Game 14 stinker against the Indianapolis Colts put the brakes on that.
A 23-0 noon-starting road loss on Fox, the team’s first shutout since Nov. 16, 2003, averaged 1,026,278 D-FW viewers and 374,381 within the advertiser-coveted 18-to-49-year-old age range.
Last season’s Game 14, played on NBC’s grand Sunday Night Football stage, drew 1,274,856 total viewers, with 546,105 in the 18-to-49 realm. The Cowboys beat the Oakland Raiders 20-17 to keep their slim post-season hopes alive. This time around, Dallas could have clinched the NFC East title, but seemed disinterested from start to finish.
CBS’ Pittsburgh Steelers-New England Patriots matchup ranked as Sunday’s runner-up NFL attraction with 520,168 total viewers. NBC’s Sunday Night Football clash, with the Philadelphia Eagles upsetting the heavily favored Los Angeles Rams, came in third with 456,905 total viewers.
Vying for prime-time scraps were Fox’s Miss Universe pageant (140,586 total viewers) and ABC’s reprise of The Sound of Music (119,498).
Absent any college football attractions of note, Saturday played dead in the ratings.
On Friday, Fox’s 7 p.m. episode of Last Man Standing reigned as the top prime-time performer in total viewers (196,820) while Fox4’s 9 p.m. local newscast was tops among 18-to-49-year-olds (39,250).
Fox’s final Thursday Night Football matchup of the season, a down-to-the-wire thriller between the San Diego Chargers and Kansas City Chiefs, had big returns with 513,139 total viewers and 211,344 in the 18-to-49 realm.
Finally, Wednesday night’s prime-time players were led by Fox4’s 9 p.m. news in total viewers (196,820) and ABC’s 8 p.m. episode of Modern Family among 18-to-49ers (54,346).
Here are the Wednesday-Friday local news derby results.
Wednesday -- TEGNA8 swept the 10 p.m. races in total viewers and with 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 likewise ran the table at 6 a.m. and 5 p.m. TEGNA8 and CBS11 tied for the 6 p.m. top spot in total viewers while TEGNA8 had first place to itself with 25-to-54-year-olds.
Thursday -- CBS11 had twins at 10 p.m. in a downsized three-way race while the Chargers and Chiefs kept playing on Fox/Fox4.
Fox4 again ran away with the 6 a.m. ratings and NBC5 notched a doubleheader win at 5 p.m. The 6 p.m. spoils went to TEGNA8 in total viewers and the Peacock among 25-to-54-year-olds.
Friday -- Two stations took all the golds.
Fox4 had twin wins at 10 p.m. and 6 a.m. NBC5 swept the 6 p.m. face-offs and had the most total viewers at 5 p.m. The Peacock and Fox4 shared the 5 p.m. lead with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net