Local Nielsen ratings snapshot (Mon., Oct 21) -- NBC stays in charge
10/22/13 11:45 AM
By ED BARK
@unclebarkycom on Twitter
Peacock programming executives would love to bottle Sundays and Mondays -- and then call it quits for the week.
After more bounteous ratings for Sunday Night Football, NBC scored again Monday with its dominating lineup of The Voice and The Blacklist.
From 7 to 9 p.m., The Voice averaged 433,179 D-FW viewers to rank as prime-time’s No. 1 draw before Blacklist rolled up the night’s second biggest audience with 333,761 viewers. ESPN’s Monday Night Football, starring the inept offenses of the New York Giants and Minnesota Vikings, ran third overall with 312,457 viewers although its 9 to 10 p.m. portion barely beat Blacklist.
The Voice also ruled the night among advertiser-prized 18-to-49-year-olds before Blacklist dominated its Big Four broadcast network rivals but again was bested from 9 to 10 p.m. by football.
ABC’s latest two-hour Dancing with the Stars continued to skew old with a distant third place finish in the key 18-to-49 demographic. CBS’ Hostages also continued to struggle at 9 p.m., running fourth in total viewers and 18-to-49-year-olds while Fox4’s local newscast slid to fifth place in both measurements following a little seen Sleepy Hollow rerun.
In Monday’s local news derby results, WFAA8 had the most total viewers at 10 p.m. but NBC5 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
At 6 a.m., WFAA8 showed some possible momentum heading into the November “sweeps” (which begin on Halloween) by beating the usual front-running Fox4 for the second straight day in both ratings measurements.
CBS11 had the most total viewers at 6 p.m. while NBC5 led with 25-to-54-year-olds. Fox4, NBC5 and WFAA8 tied for first in total viewers at 5 p.m., with Fox4 alone on top with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Peacock programming executives would love to bottle Sundays and Mondays -- and then call it quits for the week.
After more bounteous ratings for Sunday Night Football, NBC scored again Monday with its dominating lineup of The Voice and The Blacklist.
From 7 to 9 p.m., The Voice averaged 433,179 D-FW viewers to rank as prime-time’s No. 1 draw before Blacklist rolled up the night’s second biggest audience with 333,761 viewers. ESPN’s Monday Night Football, starring the inept offenses of the New York Giants and Minnesota Vikings, ran third overall with 312,457 viewers although its 9 to 10 p.m. portion barely beat Blacklist.
The Voice also ruled the night among advertiser-prized 18-to-49-year-olds before Blacklist dominated its Big Four broadcast network rivals but again was bested from 9 to 10 p.m. by football.
ABC’s latest two-hour Dancing with the Stars continued to skew old with a distant third place finish in the key 18-to-49 demographic. CBS’ Hostages also continued to struggle at 9 p.m., running fourth in total viewers and 18-to-49-year-olds while Fox4’s local newscast slid to fifth place in both measurements following a little seen Sleepy Hollow rerun.
In Monday’s local news derby results, WFAA8 had the most total viewers at 10 p.m. but NBC5 won among 25-to-54-year-olds, the main advertiser target audience for news programming.
At 6 a.m., WFAA8 showed some possible momentum heading into the November “sweeps” (which begin on Halloween) by beating the usual front-running Fox4 for the second straight day in both ratings measurements.
CBS11 had the most total viewers at 6 p.m. while NBC5 led with 25-to-54-year-olds. Fox4, NBC5 and WFAA8 tied for first in total viewers at 5 p.m., with Fox4 alone on top with 25-to-54-year-olds.
Email comments or questions to: unclebarky@verizon.net