Local Nielsen ratings snapshot (Tues., Aug. 14)
08/15/07 09:50 AM
By ED BARK
When it rains it pours. OK, bad analogy of late.
CBS11's consistently dismal 10 p.m. newscast ratings dropped lower yet Tuesday after serious audio problems threatened to shut the whole thing down in the first several minutes. A lousy lead-in from a repeat of CBS' The Unit didn't help either.
After all was said and done -- although sometimes not heard very well -- CBS11 clocked in with just 61,880 homes to run behind even a Bernie Mac repeat (71,400 homes) on sister station TXA21. Anchor Doug Dunbar manned up as best as he could, even keeping a straight face when reporter J.D. Miles did a belly crawl through a dog door during a featured piece on a home robbery.
Belo8 led the 10 p.m. parade with a total of 195,160 D-FW homes and also barely beat runnerup NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming.
In prime-time, NBC's 7 to 9 p.m. combo of America's Got Talent and The Singing Bee narrowly won in total homes and by a wider margin with 18-to-49-year-olds, the key advertiser demographic for non-news attractions.
Two North Texans, Terry Fator of Dallas and Arlington's Cas Haley, advanced to Talent's Final Four, with the winner to be announced on Aug. 21st.
In the other major local newscast competitions, Fox4 won at 6 a.m. by wide margins in both ratings measurements. The 7 to 9 a.m. portion of Good Day also beat the three network morning shows.
Belo8 again swept the ratings battles at 5 and 6 p.m.
When it rains it pours. OK, bad analogy of late.
CBS11's consistently dismal 10 p.m. newscast ratings dropped lower yet Tuesday after serious audio problems threatened to shut the whole thing down in the first several minutes. A lousy lead-in from a repeat of CBS' The Unit didn't help either.
After all was said and done -- although sometimes not heard very well -- CBS11 clocked in with just 61,880 homes to run behind even a Bernie Mac repeat (71,400 homes) on sister station TXA21. Anchor Doug Dunbar manned up as best as he could, even keeping a straight face when reporter J.D. Miles did a belly crawl through a dog door during a featured piece on a home robbery.
Belo8 led the 10 p.m. parade with a total of 195,160 D-FW homes and also barely beat runnerup NBC5 among 25-to-54-year-olds, the main advertiser target audience for news programming.
In prime-time, NBC's 7 to 9 p.m. combo of America's Got Talent and The Singing Bee narrowly won in total homes and by a wider margin with 18-to-49-year-olds, the key advertiser demographic for non-news attractions.
Two North Texans, Terry Fator of Dallas and Arlington's Cas Haley, advanced to Talent's Final Four, with the winner to be announced on Aug. 21st.
In the other major local newscast competitions, Fox4 won at 6 a.m. by wide margins in both ratings measurements. The 7 to 9 a.m. portion of Good Day also beat the three network morning shows.
Belo8 again swept the ratings battles at 5 and 6 p.m.
|