Local Nielsen ratings snapshot (Thurs., Aug. 23)
08/24/07 04:11 PM
By ED BARK
America's Team, the sainted Green Bay Packers, brightened up prime-time Thursday on a night otherwise filled with reruns and the weekly Big Brother 8 eviction show on CBS.
Fox's presentation of the Pack's spirited and inspirational losing effort against the Jacksonville Jaguars lured 133,958 D-FW homes to win the 7 to 9 p.m. slot. Then a repeat of CBS' Without A Trace took over from 9 to 10 p.m. with 159,460 homes. (Note: we're using new Nielsen figures that say each rating point in D-FW is worth 24,356 homes, up from 23,800.)
The Packers didn't fare quite as well with advertiser-craved 18-to-49-year-olds, edging Big Brother but losing to both Trace and CSI: Crime Scene Investigation.
Belo8 scored twice at 10 p.m., where its local newscast won in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
The ABC station also had an infrequent win at 6 a.m. in total homes, but Fox4 continued its summer-long dominance among 25-to-54-year-olds. CBS11 finally registered some viewers in that key demo after receiving "hashmarks" (no measurable audience) on the previous two early mornings. This time CBS11 managed 8,610 viewers in the 25-to-54 demo, compared to first-place Fox4's 54,530.
Belo8 won in both ratings measurements at 5 p.m. and also had a victory at 6 p.m. in total homes. NBC5 broke through with a 6 p.m. win among 25-to-54-year-olds.
America's Team, the sainted Green Bay Packers, brightened up prime-time Thursday on a night otherwise filled with reruns and the weekly Big Brother 8 eviction show on CBS.
Fox's presentation of the Pack's spirited and inspirational losing effort against the Jacksonville Jaguars lured 133,958 D-FW homes to win the 7 to 9 p.m. slot. Then a repeat of CBS' Without A Trace took over from 9 to 10 p.m. with 159,460 homes. (Note: we're using new Nielsen figures that say each rating point in D-FW is worth 24,356 homes, up from 23,800.)
The Packers didn't fare quite as well with advertiser-craved 18-to-49-year-olds, edging Big Brother but losing to both Trace and CSI: Crime Scene Investigation.
Belo8 scored twice at 10 p.m., where its local newscast won in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
The ABC station also had an infrequent win at 6 a.m. in total homes, but Fox4 continued its summer-long dominance among 25-to-54-year-olds. CBS11 finally registered some viewers in that key demo after receiving "hashmarks" (no measurable audience) on the previous two early mornings. This time CBS11 managed 8,610 viewers in the 25-to-54 demo, compared to first-place Fox4's 54,530.
Belo8 won in both ratings measurements at 5 p.m. and also had a victory at 6 p.m. in total homes. NBC5 broke through with a 6 p.m. win among 25-to-54-year-olds.
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