Local Nielsen ratings snapshot (Tues., Sept. 25)
09/26/07 09:47 AM
By ED BARK
ABC's Dancing with the Stars continues to prance on the freshly dug graves of competing programs.
Tuesday night's Mark Cuban-infused edition fell a bit short of Monday's season premiere in total D-FW homes, but drew more advertiser-coveted 18-to-49-year-olds. Here's the breakdown:
TOTAL HOMES
Tuesday -- 340,984
Monday -- 353,162
18-to-49-YEAR-OLDS
Tuesday -- 189,100
Monday -- 170,500
The 8 p.m. season premiere of Fox's House ran a game second in both total homes and with 18-to-49-year-olds, respectively drawing 175,363 and 99,200.
At 9 p.m., the heavily promoted premiere of CBS' Cane ran a respectable second in homes (187,541) behind ABC's relaunch of Boston Legal. Cane slipped to third in the 18-to-49 demo, trailing both Legal and NBC's Law & Order: SVU season premiere.
Tuesday night's other freshman series debut, The CW's Reaper, managed just 36,534 homes from 8 to 9 p.m. And it had a piddling 6,200 viewers in the 18-to-49 demo. CW33's 9 p.m. local newscast upped that number to 31,000. So despite mostly favorable reviews, Reaper already looks like a dead issue in D-FW.
The local news derby is showing some interesting swings as the fall season heats up. Belo8 again thumped the once-vaunted NBC5 at 10 p.m. in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock's inept high-definition launch and CBS11's very polished start-up this week may pay dividends in time. CBS11 also has stopped mimicking NBC5's rapid-fire crime-and-pestilence approach after sacking controversial news director Regent Ducas last month.
Whatever the reasons, CBS11 is starting to sniff NBC5's behind at 10 p.m., where lead-ins also can be a big factor. Here's the way it shook out Tuesday night in the fight for second place. (Note that NBC5 both inherited more viewers and lost more than CBS11.)
TOTAL HOMES
9:45 to 10 p.m. lead-in from NBC's Law & Order: SVU -- 216,768
NBC5's 10 p.m. news -- 163,185
9:45 to 10 p.m. lead-in from CBS' Cane -- 185,106
CBS11's 10 p.m. news -- 143,700
25-to-54-YEAR-OLDS
NBC lead-in -- 123,410
NBC5's 10 p.m. news -- 100,450
CBS lead-in -- 111,930
CBS11's 10 p.m. news -- 94,710
The picture remains pretty constant at 6 a.m., where Fox4 logged comfortable wins in both ratings measurements. NBC5 ran a poor third in total homes and tied with Belo8 for second place with 25-to-54-year-olds after taking a sound whipping the previous morning.
Belo8 continues to do well at 5 and 6 p.m. in total homes, where it again had twin wins Tuesday. But its longheld advantage with 25-to-54-year-olds is crumbling of late. The Peacock took that crown at 5 p.m. while Fox4 hit the winner's circle at 6 p.m.
ABC's Dancing with the Stars continues to prance on the freshly dug graves of competing programs.
Tuesday night's Mark Cuban-infused edition fell a bit short of Monday's season premiere in total D-FW homes, but drew more advertiser-coveted 18-to-49-year-olds. Here's the breakdown:
TOTAL HOMES
Tuesday -- 340,984
Monday -- 353,162
18-to-49-YEAR-OLDS
Tuesday -- 189,100
Monday -- 170,500
The 8 p.m. season premiere of Fox's House ran a game second in both total homes and with 18-to-49-year-olds, respectively drawing 175,363 and 99,200.
At 9 p.m., the heavily promoted premiere of CBS' Cane ran a respectable second in homes (187,541) behind ABC's relaunch of Boston Legal. Cane slipped to third in the 18-to-49 demo, trailing both Legal and NBC's Law & Order: SVU season premiere.
Tuesday night's other freshman series debut, The CW's Reaper, managed just 36,534 homes from 8 to 9 p.m. And it had a piddling 6,200 viewers in the 18-to-49 demo. CW33's 9 p.m. local newscast upped that number to 31,000. So despite mostly favorable reviews, Reaper already looks like a dead issue in D-FW.
The local news derby is showing some interesting swings as the fall season heats up. Belo8 again thumped the once-vaunted NBC5 at 10 p.m. in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock's inept high-definition launch and CBS11's very polished start-up this week may pay dividends in time. CBS11 also has stopped mimicking NBC5's rapid-fire crime-and-pestilence approach after sacking controversial news director Regent Ducas last month.
Whatever the reasons, CBS11 is starting to sniff NBC5's behind at 10 p.m., where lead-ins also can be a big factor. Here's the way it shook out Tuesday night in the fight for second place. (Note that NBC5 both inherited more viewers and lost more than CBS11.)
TOTAL HOMES
9:45 to 10 p.m. lead-in from NBC's Law & Order: SVU -- 216,768
NBC5's 10 p.m. news -- 163,185
9:45 to 10 p.m. lead-in from CBS' Cane -- 185,106
CBS11's 10 p.m. news -- 143,700
25-to-54-YEAR-OLDS
NBC lead-in -- 123,410
NBC5's 10 p.m. news -- 100,450
CBS lead-in -- 111,930
CBS11's 10 p.m. news -- 94,710
The picture remains pretty constant at 6 a.m., where Fox4 logged comfortable wins in both ratings measurements. NBC5 ran a poor third in total homes and tied with Belo8 for second place with 25-to-54-year-olds after taking a sound whipping the previous morning.
Belo8 continues to do well at 5 and 6 p.m. in total homes, where it again had twin wins Tuesday. But its longheld advantage with 25-to-54-year-olds is crumbling of late. The Peacock took that crown at 5 p.m. while Fox4 hit the winner's circle at 6 p.m.
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