Local Nielsen ratings snapshot (Wed., March 19)
03/20/08 09:17 AM
By ED BARK
Wednesday brought another Fox trot through the prime-time Nielsens.
Paced by American Idol -- but of course -- Fox programming led all rivals from 7 to 10 p.m. in both total D-FW homes and advertiser-coveted 18-to-49-year-olds.
Idol as always had the night's biggest haul, with its 8 p.m. vote-off show luring 328,806 homes. The next closest competing attraction, ABC's Supernanny, belly-crawled through 114,473 homes.
Fox4's 9 p.m. local newscast also cleaned up. Its 180,234 homes narrowly bested a new Law & Order episode on NBC (170,492 homes).
The sub-onerous Moment of Truth also put Fox in first at 7 p.m. But it continued to downtrend with 136,394 homes, edging Wednesday's pre-NCAA basketball tournament edition of Survivor: Micronesia (126,651 homes).
Also of note: CBS11's Wheel of Fortune, the only 6:30 p.m. show in HD on the four major networks, continues to outpoint the competing entertainment rag mags on WFAA, Fox4 and NBC5. It again won handily in total homes Wednesday while also nipping WFAA8's Entertainment Tonight among 18-to-49-year-olds.
Might Wheel's gaudy, pop-off-the-screen HD color scheme have something to do with that? Even Uncle Barky finds himself semi-entranced by Wheel's amusement park. And it beats risking the onset of dry heaves while watching the chirping idiot hosts and "reporters" on ET, Extra and Access Hollywood.
Meanwhile, in local TV news land, WFAA8's 10 p.m. show again rose from a dinky network lead-in -- this time it was ABC's Men In Trees -- to whip its rivals in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
The ABC station and Fox4 again split the golds at 6 a.m., with WFAA8's Daybreak tops in total homes and Good Day in first with 25-to-54-year-olds. From 7 to 9 a.m., Good Day continued to beat the three network morning shows in both measurements.
WFAA8 had twin wins at 6 p.m. while also topping the 5 p.m. news ratings in total homes. Fox4 won the earlier hour with 25-to-54-year-olds.
Wednesday brought another Fox trot through the prime-time Nielsens.
Paced by American Idol -- but of course -- Fox programming led all rivals from 7 to 10 p.m. in both total D-FW homes and advertiser-coveted 18-to-49-year-olds.
Idol as always had the night's biggest haul, with its 8 p.m. vote-off show luring 328,806 homes. The next closest competing attraction, ABC's Supernanny, belly-crawled through 114,473 homes.
Fox4's 9 p.m. local newscast also cleaned up. Its 180,234 homes narrowly bested a new Law & Order episode on NBC (170,492 homes).
The sub-onerous Moment of Truth also put Fox in first at 7 p.m. But it continued to downtrend with 136,394 homes, edging Wednesday's pre-NCAA basketball tournament edition of Survivor: Micronesia (126,651 homes).
Also of note: CBS11's Wheel of Fortune, the only 6:30 p.m. show in HD on the four major networks, continues to outpoint the competing entertainment rag mags on WFAA, Fox4 and NBC5. It again won handily in total homes Wednesday while also nipping WFAA8's Entertainment Tonight among 18-to-49-year-olds.
Might Wheel's gaudy, pop-off-the-screen HD color scheme have something to do with that? Even Uncle Barky finds himself semi-entranced by Wheel's amusement park. And it beats risking the onset of dry heaves while watching the chirping idiot hosts and "reporters" on ET, Extra and Access Hollywood.
Meanwhile, in local TV news land, WFAA8's 10 p.m. show again rose from a dinky network lead-in -- this time it was ABC's Men In Trees -- to whip its rivals in both total homes and among 25-to-54-year-olds, the main advertiser target audience for news programming.
The ABC station and Fox4 again split the golds at 6 a.m., with WFAA8's Daybreak tops in total homes and Good Day in first with 25-to-54-year-olds. From 7 to 9 a.m., Good Day continued to beat the three network morning shows in both measurements.
WFAA8 had twin wins at 6 p.m. while also topping the 5 p.m. news ratings in total homes. Fox4 won the earlier hour with 25-to-54-year-olds.
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