Local Nielsen ratings snapshot (Tues., Aug. 28)
08/29/07 09:32 AM
By ED BARK
Belo8's local newscasts fell just short of a rare double grand slam Tuesday, with only Fox4's Good Day standing in the way among advertiser-favored 25-to-54-year-olds.
The ABC station swept the 6 a.m. and 5, 6 and 10 p.m. local newscast competitions in total homes and also won at 5, 6 and 10 p.m. in the 25-to-54 demo. But Belo8's Daybreak slipped to third at 6 a.m. with 25-to-54-year-olds, the main advertiser target audience for news programming. The gap between first and third place was minimal, though. Here's a telescoped look at the early morning 25-to-54 numbers:
Fox4 -- 54,530
NBC5 -- 48,790
Belo8 -- 43,050
CBS11 -- 8,610
CBS11 fared far better at 10 p.m., though, at least in total homes. It ran second after improving slightly on the 9:45 to 10 p.m. lead-in from a repeat of NCIS. The station faded to fourth with 25-to-54-year-olds.
In prime-time, CBS ran first from 7 to 9 p.m. with a firstrun combo of Power of 10 and Big Brother 8. Both shows were tops in both total homes and among 18-to-49-year-olds, the key target audience for non-news programming. ABC's Primetime Crime then took over at 9 p.m.
Belo8's local newscasts fell just short of a rare double grand slam Tuesday, with only Fox4's Good Day standing in the way among advertiser-favored 25-to-54-year-olds.
The ABC station swept the 6 a.m. and 5, 6 and 10 p.m. local newscast competitions in total homes and also won at 5, 6 and 10 p.m. in the 25-to-54 demo. But Belo8's Daybreak slipped to third at 6 a.m. with 25-to-54-year-olds, the main advertiser target audience for news programming. The gap between first and third place was minimal, though. Here's a telescoped look at the early morning 25-to-54 numbers:
Fox4 -- 54,530
NBC5 -- 48,790
Belo8 -- 43,050
CBS11 -- 8,610
CBS11 fared far better at 10 p.m., though, at least in total homes. It ran second after improving slightly on the 9:45 to 10 p.m. lead-in from a repeat of NCIS. The station faded to fourth with 25-to-54-year-olds.
In prime-time, CBS ran first from 7 to 9 p.m. with a firstrun combo of Power of 10 and Big Brother 8. Both shows were tops in both total homes and among 18-to-49-year-olds, the key target audience for non-news programming. ABC's Primetime Crime then took over at 9 p.m.
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