Local Nielsen ratings snapshot (Fri.-Mon., May 25-28)
05/29/07 11:39 AM
By ED BARK
Overall puny Memorial Day viewing levels kept two new network series from making any tread marks.
The premiere of ABC's Ex-Wives Club dug a Death Valley at 8 p.m. between the network's Wife Swap and Supernanny. It drew just 85,680 homes in D-FW, less than half the Monday night crowd for a competing Two and a Half Men repeat on CBS.
Fox's first two-hour edition of the already struggling On the Lot had an even worse go of it. Slated to run for most of the summer, the Mark Burnett/Steven Spielberg-produced film directing competition may be nearing "The End" way ahead of schedule. It attracted a sub-measly 45,220 homes Monday, with the opening hour outpointed by TXA21's local newscast among many other competing programs.
Friday night's Nielsens were a bit of a boost for the second episode of ABC's interactive National Bingo Night. It tied for first place in homes, albeit with just 99,960 of them. But it handily won its 8 to 9 p.m. slot among 18-to-49-year-olds, the main advertiser target audience for entertainment programming.
Sunday afternoon's Indy 500 on ABC easily sped past all competing programs, drawing 128,520 homes. The final round of Fort Worth's Colonial golf tournament managed 52,360 homes on CBS.
In the local news derby, Belo8 won at 5, 6 and 10 p.m. on Friday in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 did likewise at 6 a.m.
Monday's news ratings saw NBC5 win twice at 10 p.m., with Belo8 again turning the same trick at 5 and 6 p.m.
The 6 a.m. ratings were miniscule on a rainy, sleep-in Memorial Day morning. NBC5 finished first in total homes with just 40,460 of 'em. Belo8 won among 25-to-54-year-olds, but its bounty was a mere 22,960 persons in that demographic.
Postscript: Answering a reader's request, here are the D-FW May "sweeps" results for late night network programming:
ABC's Nightline and the syndicated The Insider led the way from 10:35 to 11:35 p.m., averaging 101,150 homes. NBC's Tonight Show (97,580) and CBS' Late Show with David Letterman (61,880) trailed.
ABC's Jimmy Kimmel Live won from 11:35 p.m. to 12:35 a.m. with 42,840 homes. Close behind was NBC's Late Night with Conan O'Brien (40,460 homes). Late Show with Craig Ferguson placed out of the money with 21,420 homes. The overall time slot winner, TXA21's repeats of Sex and the City and Will & Grace, averaged 49,980 homes.
Overall puny Memorial Day viewing levels kept two new network series from making any tread marks.
The premiere of ABC's Ex-Wives Club dug a Death Valley at 8 p.m. between the network's Wife Swap and Supernanny. It drew just 85,680 homes in D-FW, less than half the Monday night crowd for a competing Two and a Half Men repeat on CBS.
Fox's first two-hour edition of the already struggling On the Lot had an even worse go of it. Slated to run for most of the summer, the Mark Burnett/Steven Spielberg-produced film directing competition may be nearing "The End" way ahead of schedule. It attracted a sub-measly 45,220 homes Monday, with the opening hour outpointed by TXA21's local newscast among many other competing programs.
Friday night's Nielsens were a bit of a boost for the second episode of ABC's interactive National Bingo Night. It tied for first place in homes, albeit with just 99,960 of them. But it handily won its 8 to 9 p.m. slot among 18-to-49-year-olds, the main advertiser target audience for entertainment programming.
Sunday afternoon's Indy 500 on ABC easily sped past all competing programs, drawing 128,520 homes. The final round of Fort Worth's Colonial golf tournament managed 52,360 homes on CBS.
In the local news derby, Belo8 won at 5, 6 and 10 p.m. on Friday in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4 did likewise at 6 a.m.
Monday's news ratings saw NBC5 win twice at 10 p.m., with Belo8 again turning the same trick at 5 and 6 p.m.
The 6 a.m. ratings were miniscule on a rainy, sleep-in Memorial Day morning. NBC5 finished first in total homes with just 40,460 of 'em. Belo8 won among 25-to-54-year-olds, but its bounty was a mere 22,960 persons in that demographic.
Postscript: Answering a reader's request, here are the D-FW May "sweeps" results for late night network programming:
ABC's Nightline and the syndicated The Insider led the way from 10:35 to 11:35 p.m., averaging 101,150 homes. NBC's Tonight Show (97,580) and CBS' Late Show with David Letterman (61,880) trailed.
ABC's Jimmy Kimmel Live won from 11:35 p.m. to 12:35 a.m. with 42,840 homes. Close behind was NBC's Late Night with Conan O'Brien (40,460 homes). Late Show with Craig Ferguson placed out of the money with 21,420 homes. The overall time slot winner, TXA21's repeats of Sex and the City and Will & Grace, averaged 49,980 homes.
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