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Local Nielsen ratings snapshot (Mon., April 7)

By ED BARK
Kansas' comeback overtime win against Memphis for the NCAA basketball championship overwhelmed competing programming Monday night in a market not known for being hoops crazy.

The CBS telecast drew an overall average of 341,648 D-FW homes during its actual running time from 8:24 to 10:49 p.m. Audiences peaked between 10:15 to 10:30 p.m., when 409,181 homes said, "Game's on."

Advertiser-craved 18-to-49-year-olds also watched in mega-droves, with peak viewership (362,641) between 10:45 and 11 p.m. (Nielsen Media Research tabulates ratings in 15-minute increments).

Only the closing 15 minutes of ABC's Dancing with the Stars (8:15 to 8:30 p.m.) topped Kansas-Memphis in total homes. Its last coupling won by a margin of 321,499 to 263,045 homes against CBS' mix of pre-game introductions and opening dribbles. Dancing drew 265,480 homes overall for its latest 90-minute performance outing.

The first new post-strike episode of ABC's critically acclaimed Samantha Who? had a respectable 204,590 homes to beat all competing programming except basketball in the 8:30 to 9 p.m. slot. The Bachelor then shot bricks as usual, pulling in just 107,166 homes on ABC to run fourth in prime-time's final hour.

In the local news derby, WFAA8 dominated a downsized three-horse field at 10 p.m. in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.

The ABC station also ran the table at 6 a.m. and 5 and 6 p.m.

NBC5 tied Fox4 for second place at 6 a.m. among 25-to-54-year-olds. The 7 to 9 a.m. portion of Fox4's Good Day then rebounded as usual to beat the three network morning shows in both ratings measurements.