Local Nielsen ratings snapshot (Fri.-Sun., May 18-20)
05/21/07 09:18 AM
By ED BARK
Early in the morning got still tighter. But NBC5 created a little late night squeeze room for itself with a much-needed win at 10 p.m. among advertiser-favored 25-to-54-year-olds.
The Peacock's reasonably comfortable victory margin over Belo8 kept it barely ahead of the ABC station in a fiercely fought newscast race that probably won't be decided until Wednesday's closing night of the May sweeps.
On Friday, NBC5 actually had a tougher time holding off Univision23's Noticias 23 Spanish language newscast, which placed a close second at 10 p.m. with the main advertiser target audience for news programming. Belo8 edged the Peacock in the total homes competition, where it has a safe lead.
Belo8 has some very heavy artillery coming during the last three nights of the sweeps, though. From 9 to 10 p.m., ABC sequentially will gift it with the season finales of The Bachelor: Officer and a Gentleman, Dancing with the Stars and Lost. That may be way more than enough to put Belo8 ahead at the tape.
The 6 a.m. race in the 25-to-54 demo also remains too close to call. Belo8's paper-thin win Friday put the station in a virtual tie with Fox4, with the slumping NBC5 far back. Fox4 had a narrow win in total homes, where it looks very likely to prevail.
The 5 and 6 p.m. newscast races are in Belo8's pocket, although NBC5 tallied a rare win at 5 p.m. Friday among 25-to-54-year-olds. Belo8 otherwise again ran the table.
In prime-time, ABC's Friday premiere of National Bingo Night came up third in total D-FW homes. But the interactive numbers game managed to win from 8 to 9 p.m. among 18-to-49-year-olds, the main advertiser target audience for entertainment programming. Bingo will have a chance to gain a firmer hold when reruns kick in, but it hardly looks like a ratings juggernaut.
Sunday's season finale of ABC's Desperate Housewives drew a hefty 347,480 homes to rank as the day's most-watched attraction. The network's Brothers & Sisters, which also had its season finale, followed with 261,800 homes, also easily winning its time slot.
Fox's 400th episode of The Simpsons attracted 135,660 homes from 7:30 to 8 p.m. It was outdrawn by the following Family Guy (142,800 homes).
Saturday's running of The Preakness on NBC easily won its time period with a nice late afternoon haul of 85,680 homes. The Peacock's season finale of Saturday Night Live lured 116,620 homes to rank as the network's most-watched program of the day in D-FW.
Early in the morning got still tighter. But NBC5 created a little late night squeeze room for itself with a much-needed win at 10 p.m. among advertiser-favored 25-to-54-year-olds.
The Peacock's reasonably comfortable victory margin over Belo8 kept it barely ahead of the ABC station in a fiercely fought newscast race that probably won't be decided until Wednesday's closing night of the May sweeps.
On Friday, NBC5 actually had a tougher time holding off Univision23's Noticias 23 Spanish language newscast, which placed a close second at 10 p.m. with the main advertiser target audience for news programming. Belo8 edged the Peacock in the total homes competition, where it has a safe lead.
Belo8 has some very heavy artillery coming during the last three nights of the sweeps, though. From 9 to 10 p.m., ABC sequentially will gift it with the season finales of The Bachelor: Officer and a Gentleman, Dancing with the Stars and Lost. That may be way more than enough to put Belo8 ahead at the tape.
The 6 a.m. race in the 25-to-54 demo also remains too close to call. Belo8's paper-thin win Friday put the station in a virtual tie with Fox4, with the slumping NBC5 far back. Fox4 had a narrow win in total homes, where it looks very likely to prevail.
The 5 and 6 p.m. newscast races are in Belo8's pocket, although NBC5 tallied a rare win at 5 p.m. Friday among 25-to-54-year-olds. Belo8 otherwise again ran the table.
In prime-time, ABC's Friday premiere of National Bingo Night came up third in total D-FW homes. But the interactive numbers game managed to win from 8 to 9 p.m. among 18-to-49-year-olds, the main advertiser target audience for entertainment programming. Bingo will have a chance to gain a firmer hold when reruns kick in, but it hardly looks like a ratings juggernaut.
Sunday's season finale of ABC's Desperate Housewives drew a hefty 347,480 homes to rank as the day's most-watched attraction. The network's Brothers & Sisters, which also had its season finale, followed with 261,800 homes, also easily winning its time slot.
Fox's 400th episode of The Simpsons attracted 135,660 homes from 7:30 to 8 p.m. It was outdrawn by the following Family Guy (142,800 homes).
Saturday's running of The Preakness on NBC easily won its time period with a nice late afternoon haul of 85,680 homes. The Peacock's season finale of Saturday Night Live lured 116,620 homes to rank as the network's most-watched program of the day in D-FW.
|