Local Nielsen ratings snapshot (Fri.-Sun., July 6-8)
07/10/07 03:26 PM
By ED BARK
We're at the starting line for the summer TV "press tour" in Beverly Hills. But there's no place like home, so here are a few D-FW ratings highlights from the weekend. (Sorry for the delay in posting. All-day plane flights and time differentials were working against your faithful chronicler.)
Saturday night's three-hour, international Live Earth concert on NBC turned out to be Soylent Green in the D-FW Nielsens. It averaged just 42,840 homes from 7 to 10 p.m. to place fifth for those hours. Advertiser-coveted 18-to-49-year-olds didn't help much either. Live Earth ran fourth in that demo, barely beating the Rangers-Orioles game on My27.
Also on Saturday, the No. 1-seeded Dallas Desperados' inglorious Arena League bow-out to the Columbus Destroyers lured a puny 23,800 homes to ESPN. Just as well.
On Sunday, the "Breakfast at Wimbledon" Men's finale had a tune-in of 45,220 homes, with Roger Federer prevailing for his fifth straight championship. Later in the day, the Rangers-Orioles game had a niftier 61,880 homes.
Still later Sunday, the second episode of Big Brother's eighth season placed third with 92,820 homes from 7 to 8 p.m. It moved up to second place, behind ABC's Extreme Makeover: Home Edition, in the fight for 18-to-49-year-olds.
In Friday's local news derby, Belo8 took the 10 p.m. crown in total homes, but NBC5 countered with a win among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock also won in homes at 6 a.m., but Fox4 again topped the field with 25-to-54-year-olds.
Belo8 prevailed in both ratings measurements at 5 and 6 p.m.
We're at the starting line for the summer TV "press tour" in Beverly Hills. But there's no place like home, so here are a few D-FW ratings highlights from the weekend. (Sorry for the delay in posting. All-day plane flights and time differentials were working against your faithful chronicler.)
Saturday night's three-hour, international Live Earth concert on NBC turned out to be Soylent Green in the D-FW Nielsens. It averaged just 42,840 homes from 7 to 10 p.m. to place fifth for those hours. Advertiser-coveted 18-to-49-year-olds didn't help much either. Live Earth ran fourth in that demo, barely beating the Rangers-Orioles game on My27.
Also on Saturday, the No. 1-seeded Dallas Desperados' inglorious Arena League bow-out to the Columbus Destroyers lured a puny 23,800 homes to ESPN. Just as well.
On Sunday, the "Breakfast at Wimbledon" Men's finale had a tune-in of 45,220 homes, with Roger Federer prevailing for his fifth straight championship. Later in the day, the Rangers-Orioles game had a niftier 61,880 homes.
Still later Sunday, the second episode of Big Brother's eighth season placed third with 92,820 homes from 7 to 8 p.m. It moved up to second place, behind ABC's Extreme Makeover: Home Edition, in the fight for 18-to-49-year-olds.
In Friday's local news derby, Belo8 took the 10 p.m. crown in total homes, but NBC5 countered with a win among 25-to-54-year-olds, the main advertiser target audience for news programming.
The Peacock also won in homes at 6 a.m., but Fox4 again topped the field with 25-to-54-year-olds.
Belo8 prevailed in both ratings measurements at 5 and 6 p.m.
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