Local Nielsen ratings snapshot (Wed., April 23)
04/24/08 09:40 AM
By ED BARK
Another wind-blown, stormy night provided ample exposure for North Texas' TV weathermen. Unlike last Thursday, though, they largely confined their updates to commercial breaks, giving TXA21 a clear path to robust ratings for its 7 to 9 p.m. newscast.
CBS11's sister station and its weather-dominated coverage drew 85,246 homes in its first hour Wednesday and 90,117 in its second. Those are more than twice the station's averages for the February "sweeps," when TXA21 respectively averaged 38,970 and 41,405 homes.
Also of note: the 7 p.m. hour of TXA21's newscast beat big brother CBS11's Big Brother 9 among advertiser-craved 18-to-49-year-olds and also with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox's latest American Idol results show as usual topped all entertainment programming with 294,708 D-FW homes. But Fox4's following 9 p.m. local newscast was the day's most-watched attraction, drawing a Goliath-sized 340,984 homes in crushing NBC's runnerup new episode of Law & Order (192,412 homes) in which Jesse L. Martin's detective Ed Green said goodbye to the series.
Fox4's 9 p.m. news also dominated the 25-to-54 and 18-to-49 ratings in notching its best Nielsen numbers of this year.
The 10 p.m. local news golds again went to WFAA8, though, with Fox4 slipping to third place in both total homes and among 25-to-54-year-olds.
Early mornings continued to percolate, with a suddenly resurgent NBC5 taking the two top spots. The Peacock has scrambled the 6 a.m. time slot just in time for the May "sweeps," which start Thursday (April 24). Could it now be a highly caffeinated three-way race in both ratings measurements among Fox4, WFAA8 and -- soo-prize! -- NBC5?
The 5 and 6 p.m. local news slots were swept by WFAA8.
Another wind-blown, stormy night provided ample exposure for North Texas' TV weathermen. Unlike last Thursday, though, they largely confined their updates to commercial breaks, giving TXA21 a clear path to robust ratings for its 7 to 9 p.m. newscast.
CBS11's sister station and its weather-dominated coverage drew 85,246 homes in its first hour Wednesday and 90,117 in its second. Those are more than twice the station's averages for the February "sweeps," when TXA21 respectively averaged 38,970 and 41,405 homes.
Also of note: the 7 p.m. hour of TXA21's newscast beat big brother CBS11's Big Brother 9 among advertiser-craved 18-to-49-year-olds and also with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox's latest American Idol results show as usual topped all entertainment programming with 294,708 D-FW homes. But Fox4's following 9 p.m. local newscast was the day's most-watched attraction, drawing a Goliath-sized 340,984 homes in crushing NBC's runnerup new episode of Law & Order (192,412 homes) in which Jesse L. Martin's detective Ed Green said goodbye to the series.
Fox4's 9 p.m. news also dominated the 25-to-54 and 18-to-49 ratings in notching its best Nielsen numbers of this year.
The 10 p.m. local news golds again went to WFAA8, though, with Fox4 slipping to third place in both total homes and among 25-to-54-year-olds.
Early mornings continued to percolate, with a suddenly resurgent NBC5 taking the two top spots. The Peacock has scrambled the 6 a.m. time slot just in time for the May "sweeps," which start Thursday (April 24). Could it now be a highly caffeinated three-way race in both ratings measurements among Fox4, WFAA8 and -- soo-prize! -- NBC5?
The 5 and 6 p.m. local news slots were swept by WFAA8.
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