Local Nielsen ratings snapshot (Thurs., Dec. 20)
12/21/07 09:32 AM
By ED BARK
More than a million bucks is now in the jackpot, but ratings for ABC's Duel have become nickel-and-dime.
Thursday's fourth edition of my favorite new game show in a long time drew just 94,988 total homes in D-FW. That put it fourth from 7 to 8 p.m. against a CSI: Crime Scene Investigation repeat on CBS (168,056 homes); a new Are You Smarter Than a 5th Grader? on Fox (143,700 homes) and the fourth installment of NBC's new Clash of the Choirs (102,295 homes).
Duel, which ends on Sunday night, also fared poorly among advertiser-coveted 18-to-49-year-olds, where 5th Grader and CSI tied for the top.
Although most D-FW homes don't have it, the NFL Network's matchup of Pittsburgh and St. Louis still managed 68,197 total homes. Saturday night's Cowboys-Panthers game, also property of the NFL Network, will be simulcast in D-FW on MY27, whose ratings generally are the equivalent of a raindrop in the ocean. But its ship comes in Saturday, as it did for November's marquee matchup of the Cowboys and Packers.
In the local news derby, Belo8 swept the 5,6 and 10 p.m. ratings in both total homes and with 25-to-54-year-olds, the key advertiser target audience for news programming.
Fox4 again had twin wins at 6 a.m., though, with Belo8 just a few hairs behind in both measurements. Fox4's 7 to 9 a.m. portion of Good Day continued its latest impressive run against the three network morning shows. It's outdrawn them on 10 of the last 11 weekdays, and the last six in a row.
More than a million bucks is now in the jackpot, but ratings for ABC's Duel have become nickel-and-dime.
Thursday's fourth edition of my favorite new game show in a long time drew just 94,988 total homes in D-FW. That put it fourth from 7 to 8 p.m. against a CSI: Crime Scene Investigation repeat on CBS (168,056 homes); a new Are You Smarter Than a 5th Grader? on Fox (143,700 homes) and the fourth installment of NBC's new Clash of the Choirs (102,295 homes).
Duel, which ends on Sunday night, also fared poorly among advertiser-coveted 18-to-49-year-olds, where 5th Grader and CSI tied for the top.
Although most D-FW homes don't have it, the NFL Network's matchup of Pittsburgh and St. Louis still managed 68,197 total homes. Saturday night's Cowboys-Panthers game, also property of the NFL Network, will be simulcast in D-FW on MY27, whose ratings generally are the equivalent of a raindrop in the ocean. But its ship comes in Saturday, as it did for November's marquee matchup of the Cowboys and Packers.
In the local news derby, Belo8 swept the 5,6 and 10 p.m. ratings in both total homes and with 25-to-54-year-olds, the key advertiser target audience for news programming.
Fox4 again had twin wins at 6 a.m., though, with Belo8 just a few hairs behind in both measurements. Fox4's 7 to 9 a.m. portion of Good Day continued its latest impressive run against the three network morning shows. It's outdrawn them on 10 of the last 11 weekdays, and the last six in a row.
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