Local Nielsen ratings snapshot (Wed., Feb. 20)
02/21/08 11:07 AM
By ED BARK
Jason Kidd's less than stellar debut with the Dallas Mavericks didn't do much for the team's ratings either.
The latest loss, to New Orleans, drew a not-so-hot 99,860 D-FW homes on Fox Sports Southwest. Nielsen numbers have been down this year for the Mavs, but still nowhere near the ice cold ratings for the Dallas Stars. Their home loss to Calgary Wednesday averaged a slushy 12,178 homes on MY27.
Fox's American Idol again ruled supreme in prime-time, with 377,518 homes for the first sing-off among the show's 12 women competitors.
In the local news derby, Fox4's onrushing Good Day made the 6 a.m. race air-tight with twin wins in total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
After 15 weekdays of the 20-day February sweeps, Good Day has pulled into a dead tie with WFAA8's Daybreak. Each program is averaging 99,860 homes, with NBC5 (77,939) and CBS11 (41,405) unable to keep up.
Among 25-to-54-year-olds, it's Fox4 in first with an average of 73,613. WFAA8 is right behind (70,668), followed by the Peacock (58,890) and CBS11 (26,501).
WFAA8 again won at 10 p.m. in total homes Wednesday, and has an insurmountable lead. But it remains a close fight for second place, with NBC5 (165,621 homes) still holding off CBS11 (155,878 homes).
The 25-to-54-year-old competition has WFAA8 in the driver's seat (144,281 viewers). NBC5 is still a solid second with 120,725 viewers in that demo.
WFAA8 ran the table at 5 and 6 p.m. Wednesday, and is safely ahead of the field.
Jason Kidd's less than stellar debut with the Dallas Mavericks didn't do much for the team's ratings either.
The latest loss, to New Orleans, drew a not-so-hot 99,860 D-FW homes on Fox Sports Southwest. Nielsen numbers have been down this year for the Mavs, but still nowhere near the ice cold ratings for the Dallas Stars. Their home loss to Calgary Wednesday averaged a slushy 12,178 homes on MY27.
Fox's American Idol again ruled supreme in prime-time, with 377,518 homes for the first sing-off among the show's 12 women competitors.
In the local news derby, Fox4's onrushing Good Day made the 6 a.m. race air-tight with twin wins in total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
After 15 weekdays of the 20-day February sweeps, Good Day has pulled into a dead tie with WFAA8's Daybreak. Each program is averaging 99,860 homes, with NBC5 (77,939) and CBS11 (41,405) unable to keep up.
Among 25-to-54-year-olds, it's Fox4 in first with an average of 73,613. WFAA8 is right behind (70,668), followed by the Peacock (58,890) and CBS11 (26,501).
WFAA8 again won at 10 p.m. in total homes Wednesday, and has an insurmountable lead. But it remains a close fight for second place, with NBC5 (165,621 homes) still holding off CBS11 (155,878 homes).
The 25-to-54-year-old competition has WFAA8 in the driver's seat (144,281 viewers). NBC5 is still a solid second with 120,725 viewers in that demo.
WFAA8 ran the table at 5 and 6 p.m. Wednesday, and is safely ahead of the field.
|