Local Nielsen ratings snapshot (Mon., Dec. 10)
12/11/07 09:16 AM
By ED BARK
Although it's been said many times, many ways . . . CBS11 is still blowing big lead-in advantages at 10 p.m.
Monday's numbers were another downer. Viewers recoiled earlier this year from dethroned news director Regent Ducas' "run 'n' gun" approach. But are they any happier with CBS11's latent efforts to hook more women with laughably promoted features on sex diets, cellulite-fighting soaps, vaginal makeovers and American Girl dolls?
On Monday's 10 p.m. newscast, CBS11 investigator Ginger Allen reported that the dolls in fact are made in -- gasp -- China. As is virtually every other toy sold in the U.S., she eventually got around to telling viewers. Anyway, this latest gambit didn't work. CBS11 ran second in total homes at 10 p.m. despite having more than double the lead-in audience of any rival station. Worse, it dipped to third among 25-to-54-year-olds, the main advertiser target audience for news programming.
Here's a telltale telescoped look at the total homes lead-ins and newscast ups or downs:
Belo8
9:45-10 p.m. lead-in (October Road) -- 114,473 homes
10 p.m. news -- 216,768 homes
CBS11
Lead-in (CSI: Miami) -- 289,836 homes
10 p.m. news -- 199,719 homes
NBC5
Lead-in (Journeyman) -- 80,375 homes
10 p.m. news -- 151,007 homes
Fox4
Lead-in (9 p.m. local news) -- 131,522 homes
10 p.m. news -- 94,988 homes
NBC5, which had a miserable November "sweeps" ratings book, rose from the lead-in dead Monday to take first place at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. That's an amazing feat, considering that CBS11 had triple the lead-in audience among that audience group.
Fox4 again won in both ratings measurements at 6 a.m. And for the third straight weekday, the 7 to 9 a.m. portion of its Good Day outdrew all three network morning shows.
Belo8 ran the table at 5 and 6 p.m. after a bit of a slip on Friday.
In the pro sports firmament, the Dallas Mavericks' road win over the New York Knicks drew just 38,969 total homes on Fox Sports Southwest.
The Dallas Stars' overtime win against the Edmonton Oilers managed only 14,614 homes on MY27. And ESPN's throwaway Monday Night Football game between the victorious New Orleans Saints and woeful Atlanta Falcons had 136,394 homes.
Although it's been said many times, many ways . . . CBS11 is still blowing big lead-in advantages at 10 p.m.
Monday's numbers were another downer. Viewers recoiled earlier this year from dethroned news director Regent Ducas' "run 'n' gun" approach. But are they any happier with CBS11's latent efforts to hook more women with laughably promoted features on sex diets, cellulite-fighting soaps, vaginal makeovers and American Girl dolls?
On Monday's 10 p.m. newscast, CBS11 investigator Ginger Allen reported that the dolls in fact are made in -- gasp -- China. As is virtually every other toy sold in the U.S., she eventually got around to telling viewers. Anyway, this latest gambit didn't work. CBS11 ran second in total homes at 10 p.m. despite having more than double the lead-in audience of any rival station. Worse, it dipped to third among 25-to-54-year-olds, the main advertiser target audience for news programming.
Here's a telltale telescoped look at the total homes lead-ins and newscast ups or downs:
Belo8
9:45-10 p.m. lead-in (October Road) -- 114,473 homes
10 p.m. news -- 216,768 homes
CBS11
Lead-in (CSI: Miami) -- 289,836 homes
10 p.m. news -- 199,719 homes
NBC5
Lead-in (Journeyman) -- 80,375 homes
10 p.m. news -- 151,007 homes
Fox4
Lead-in (9 p.m. local news) -- 131,522 homes
10 p.m. news -- 94,988 homes
NBC5, which had a miserable November "sweeps" ratings book, rose from the lead-in dead Monday to take first place at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. That's an amazing feat, considering that CBS11 had triple the lead-in audience among that audience group.
Fox4 again won in both ratings measurements at 6 a.m. And for the third straight weekday, the 7 to 9 a.m. portion of its Good Day outdrew all three network morning shows.
Belo8 ran the table at 5 and 6 p.m. after a bit of a slip on Friday.
In the pro sports firmament, the Dallas Mavericks' road win over the New York Knicks drew just 38,969 total homes on Fox Sports Southwest.
The Dallas Stars' overtime win against the Edmonton Oilers managed only 14,614 homes on MY27. And ESPN's throwaway Monday Night Football game between the victorious New Orleans Saints and woeful Atlanta Falcons had 136,394 homes.
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