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Local Nielsen ratings snapshot (Wed., Sept. 12) -- X Factor holds off The Voice in battle of singing competition titans

By ED BARK
@unclebarkycom
NBC's belated extra edition of The Voice, strategically sent to battle the Season 2 premiere of Fox's The X Factor, had mixed results in D-FW Wednesday night.

Both shows drew big audiences. But X Factor won the overall battle, outdrawing both The Voice and the second-to-last episode of the Peacock's America's Got Talent.

From 7 to 8 p.m., X Factor had 318,383 viewers, good enough to knock off The Voice (270,964).

The second hour of X Factor, with new judges Brittney Spears and Demi Lovato, then upped its audience to 345,479 viewers while 298,060 watched America's Got Talent.

X Factor also won both hours among advertiser-prized 18-to-49-year-olds, with close to half of its overall audience in that age range.

At 9 p.m., the "sneak preview" premiere of NBC's Guys with Kids fell to 176,127 total viewers. That came up short of the opening half hour of Fox4's local newscast (203,223) while tying the first half of CBS' CSI: Crime Scene Investigation repeat. But Guys with Kids won its time slot with 18-to-49-year-olds.

The 9:30 returns for NBC's The New Normal repeat were dismal. Its 67,741 viewers were well less than half the totals for both Fox4's news and CSI. New Normal also trailed in third place among 18-to-49-year-olds. ABC's 9 p.m. Revenge rerun was out of the money in both ratings measurements.

Wednesday's third episode of Katie Couric's Katie continued to lose viewers, with just 40,645 from 4 to 5 p.m. on WFAA8. Katie did a bit better than the previous day among 18-to-49-year-olds and 25-to-54-year-olds (main advertiser target audience for news programming) while still running behind Fox4's Judge Judy and NBC5's First At Four local newscast. But at least Katie outdrew TXA21's The People's Court this time.

In the four-way local news derby results, WFAA8 took the 10 p.m. prize in total viewers but Fox4 was tops with 25-to-54-year-olds.

WFAA8 woke up to bright sunshine in the early morning, though, with its Daybreak running the table at 6 a.m.

Fox4 likewise swept the 5 p.m. competitions; the 6 p.m. firsts went to WFAA8 in total viewers and Fox4 in the 25-to-54 demographic.