Local Nielsen ratings snapshot (Mon., July 30)
07/31/07 11:31 AM
By ED BARK
Another night, another blown opportunity for CBS11's remodeled 10 p.m. newscast.
Gifted with a substantial lead-in advantage from the last quarter-hour of CSI: Miami (214,200 homes), the station's late night news drooped to third overall (135,660 homes) and fifth among 25-to-54-year-olds, the main advertiser target audience for news programming. Ratings-wise, it pretty much remains same-old, same-old under CBS11's new regime.
Meanwhile, prime-time's reality rat race got a new stinker in ABC's Six Degrees of Martina McBride, which for unfathomable reasons is produced by the network's news division. Its two-hour premiere lured just 90,440 homes in countrified D-FW and tanked even worse among advertiser-craved 18-to-49-year-olds, the key measurement for non-news programming.
Fox's Hell's Kitchen remains Monday night's biggest reality draw, with 140,420 homes for its latest firstrun episode. Kitchen also ruled Monday's roost with 18-to-49-year-olds, drawing 127,100 of 'em compared to Martina McBride's piddling 37,200.
NBC5's 10 p.m. newscast scored twin wins, placing first in both total homes and among 25-to-54-year-olds. Fox4 did likewise at 6 a.m., with its Good Day also again outpointing the network morning shows from 7 to 9 a.m.
Belo8 topped the total homes Nielsens at 5 and 6 p.m., but NBC5 had the bigger wins at those hours with 25-to-54-year-olds.
Another night, another blown opportunity for CBS11's remodeled 10 p.m. newscast.
Gifted with a substantial lead-in advantage from the last quarter-hour of CSI: Miami (214,200 homes), the station's late night news drooped to third overall (135,660 homes) and fifth among 25-to-54-year-olds, the main advertiser target audience for news programming. Ratings-wise, it pretty much remains same-old, same-old under CBS11's new regime.
Meanwhile, prime-time's reality rat race got a new stinker in ABC's Six Degrees of Martina McBride, which for unfathomable reasons is produced by the network's news division. Its two-hour premiere lured just 90,440 homes in countrified D-FW and tanked even worse among advertiser-craved 18-to-49-year-olds, the key measurement for non-news programming.
Fox's Hell's Kitchen remains Monday night's biggest reality draw, with 140,420 homes for its latest firstrun episode. Kitchen also ruled Monday's roost with 18-to-49-year-olds, drawing 127,100 of 'em compared to Martina McBride's piddling 37,200.
NBC5's 10 p.m. newscast scored twin wins, placing first in both total homes and among 25-to-54-year-olds. Fox4 did likewise at 6 a.m., with its Good Day also again outpointing the network morning shows from 7 to 9 a.m.
Belo8 topped the total homes Nielsens at 5 and 6 p.m., but NBC5 had the bigger wins at those hours with 25-to-54-year-olds.
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