Local Nielsen ratings snapshot (Tues., March 25)
03/26/08 10:08 AM
By ED BARK
ABC's Dancing with the Stars and Fox's American Idol expectedly were Tuesday night's Big Tunas. The ratings gap between them closed markedly, though, at least in the total homes Nielsens.
Idol's latest performance show averaged a lower than usual 280,094 D-FW homes from 7 to 8:30 p.m., with 286,183 tuned to the final half-hour opposite Dancing's first results show.
Dancing, which evicted magician Penn Jillette and former tennis champ Monica Seles, drew 248,431 homes in direct competition with Idol and then surged to 337,331 opposite Fox's dying 'Til Death (136,394 homes). The overall audience for Dancing's full hour -- 292,227 homes -- was a bit larger than Idol's.
The battle for advertiser-craved 18-to-49-year-olds was less of a contest, with Idol luring 201,818 of 'em for the full show while Dancing had 151,363.
Over on CBS, the 9 p.m. series finale of Jericho drew just 77,939 homes, ranking fourth in that measurement and among 18-to-49-year-olds. It did bump up, though, from a paltry Big Brother 9 lead-in of 46,276 homes.
The Dallas Mavericks' Dirk-less home win against the woeful Los Angeles Clippers had little pulling power on Fox Sports Southwest. Just 43,841 homes had a look-see.
In the local news derby, WFAA8 again reaped big dividends at 10 p.m., drawing 275,223 homes to squash runnerup NBC5 (175,363 homes). All four 10 p.m. newscasts improved on their 9:45 to 10 p.m. lead-ins, though, a sign that the late nighters remain big in this market despite increasingly heavy competition from other attractions.
WFAA8 also won easily at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. It likewise ran the table at 5 and 6 p.m.
Fox4 countered with twin wins at 6 a.m., where WFAA8 ran second. And the 7 to 9 a.m. portion of Fox4's Good Day stretched its two-pronged winning streak over the three network morning shows to 17 consecutive weekdays.
That's a big cash register ring for the station, which collects all ad revenues from its show while WFAA8, NBC5 and CBS11 settle for small slivers of the pie from their respective networks.
ABC's Dancing with the Stars and Fox's American Idol expectedly were Tuesday night's Big Tunas. The ratings gap between them closed markedly, though, at least in the total homes Nielsens.
Idol's latest performance show averaged a lower than usual 280,094 D-FW homes from 7 to 8:30 p.m., with 286,183 tuned to the final half-hour opposite Dancing's first results show.
Dancing, which evicted magician Penn Jillette and former tennis champ Monica Seles, drew 248,431 homes in direct competition with Idol and then surged to 337,331 opposite Fox's dying 'Til Death (136,394 homes). The overall audience for Dancing's full hour -- 292,227 homes -- was a bit larger than Idol's.
The battle for advertiser-craved 18-to-49-year-olds was less of a contest, with Idol luring 201,818 of 'em for the full show while Dancing had 151,363.
Over on CBS, the 9 p.m. series finale of Jericho drew just 77,939 homes, ranking fourth in that measurement and among 18-to-49-year-olds. It did bump up, though, from a paltry Big Brother 9 lead-in of 46,276 homes.
The Dallas Mavericks' Dirk-less home win against the woeful Los Angeles Clippers had little pulling power on Fox Sports Southwest. Just 43,841 homes had a look-see.
In the local news derby, WFAA8 again reaped big dividends at 10 p.m., drawing 275,223 homes to squash runnerup NBC5 (175,363 homes). All four 10 p.m. newscasts improved on their 9:45 to 10 p.m. lead-ins, though, a sign that the late nighters remain big in this market despite increasingly heavy competition from other attractions.
WFAA8 also won easily at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. It likewise ran the table at 5 and 6 p.m.
Fox4 countered with twin wins at 6 a.m., where WFAA8 ran second. And the 7 to 9 a.m. portion of Fox4's Good Day stretched its two-pronged winning streak over the three network morning shows to 17 consecutive weekdays.
That's a big cash register ring for the station, which collects all ad revenues from its show while WFAA8, NBC5 and CBS11 settle for small slivers of the pie from their respective networks.
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