Local Nielsen ratings snapshot (Wed., March 12)
03/13/08 10:52 AM
By ED BARK
It's a rare day when all four of D-FW's major TV news providers make at least one trip to the winner's circle.
Which means that Wednesday was served rare.
Top dog WFAA8 won as usual in total homes at 10 p.m., but Fox4 took the top spot for the first time in recent memory among 25-to-54-year-olds, the main advertiser target audience for news programming.
The 6 a.m. race was air-tight in total homes, with WFAA8 and Fox4 tying with 80,375 apiece while NBC5 ran just a smidgen behind (77,939 homes). The Peacock, showing no early ill effects from the controversial firing of meteorologist Rebecca Miller, led the field among 25-to-54-year-olds, with Fox4 a close second and WFAA8 a relatively distant third.
At 6 p.m., CBS11 broke through to nip runnerup WFAA8 in the total homes Nielsens. But NBC5 won with 25-to-54-year-olds. The 5 p.m. golds went to Fox4 in total homes and WFAA8 in the 25-to-54-year-old measurement.
In prime-time, Fox4's 9 p.m. local news had another big night, whipping competing network programming by runaway margins in homes, 25-to-54-year-olds and 18-to-49-year-olds, the key advertiser demographic for entertainment programming. A lead-in from the latest American Idol results show again primed the pump with a league-leading 333,677 homes.
On TXA21, the Dallas Mavericks easily trapped Bobcats, crushing Charlotte to the enjoyment of 104,731 homes.
It's a rare day when all four of D-FW's major TV news providers make at least one trip to the winner's circle.
Which means that Wednesday was served rare.
Top dog WFAA8 won as usual in total homes at 10 p.m., but Fox4 took the top spot for the first time in recent memory among 25-to-54-year-olds, the main advertiser target audience for news programming.
The 6 a.m. race was air-tight in total homes, with WFAA8 and Fox4 tying with 80,375 apiece while NBC5 ran just a smidgen behind (77,939 homes). The Peacock, showing no early ill effects from the controversial firing of meteorologist Rebecca Miller, led the field among 25-to-54-year-olds, with Fox4 a close second and WFAA8 a relatively distant third.
At 6 p.m., CBS11 broke through to nip runnerup WFAA8 in the total homes Nielsens. But NBC5 won with 25-to-54-year-olds. The 5 p.m. golds went to Fox4 in total homes and WFAA8 in the 25-to-54-year-old measurement.
In prime-time, Fox4's 9 p.m. local news had another big night, whipping competing network programming by runaway margins in homes, 25-to-54-year-olds and 18-to-49-year-olds, the key advertiser demographic for entertainment programming. A lead-in from the latest American Idol results show again primed the pump with a league-leading 333,677 homes.
On TXA21, the Dallas Mavericks easily trapped Bobcats, crushing Charlotte to the enjoyment of 104,731 homes.
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