Local Nielsen ratings snapshot (Thurs., July 12)
07/13/07 10:03 AM
By ED BARK
Capitalizing on and holding a lead-in from Shark, CBS11's 10 p.m. news recorded an exceedingly rare double-win Thursday.
Meanwhile, Belo8 found itself with Dutch Elm disease after its ABC lead-in, Men In Trees, lured just 52,360 homes from 9:45 to 10 p.m.
It again underscored the value of strong network programming in prime-time's final hour. CBS11, coming off a 178,500-homes haul from Shark, increased to 188,020 homes for its 10 p.m. newscast. It also placed first with 25-to-54-year-olds, the main advertiser target audience for news programming.
Belo8 had 114,240 homes at 10 p.m., a considerable improvement on its Men In Trees lead-in. But that was only good enough for fourth place. And the ABC station fell to fifth, behind Univision's Noticias 23 news, among 25-to-54-year-olds.
Belo8 continued its summertime slump in the early morning, running third in both ratings measurements. In total homes, it finished just half a rating point (11,900 homes) ahead of CBS11, which has been a distant last for forever and a day.
NBC5 won the 6 a.m. faceoff in total homes, but Fox4 again retaliated with the top numbers among 25-to-54-year-olds.
Belo8 returned to form at 5 and 6 p.m., winning across the board.
Capitalizing on and holding a lead-in from Shark, CBS11's 10 p.m. news recorded an exceedingly rare double-win Thursday.
Meanwhile, Belo8 found itself with Dutch Elm disease after its ABC lead-in, Men In Trees, lured just 52,360 homes from 9:45 to 10 p.m.
It again underscored the value of strong network programming in prime-time's final hour. CBS11, coming off a 178,500-homes haul from Shark, increased to 188,020 homes for its 10 p.m. newscast. It also placed first with 25-to-54-year-olds, the main advertiser target audience for news programming.
Belo8 had 114,240 homes at 10 p.m., a considerable improvement on its Men In Trees lead-in. But that was only good enough for fourth place. And the ABC station fell to fifth, behind Univision's Noticias 23 news, among 25-to-54-year-olds.
Belo8 continued its summertime slump in the early morning, running third in both ratings measurements. In total homes, it finished just half a rating point (11,900 homes) ahead of CBS11, which has been a distant last for forever and a day.
NBC5 won the 6 a.m. faceoff in total homes, but Fox4 again retaliated with the top numbers among 25-to-54-year-olds.
Belo8 returned to form at 5 and 6 p.m., winning across the board.
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