Local Nielsen ratings snapshot (Thurs., July 5)
07/06/07 10:32 AM
By ED BARK
Big Brother is watching, but most D-FWians weren't.
Thursday's eighth season premiere of CBS' summertime staple drew a substandard 97,580 homes in placing second from 7 to 8 p.m. to Fox's rerun of Are You Smarter Than a 5th Grader? (145,180 homes). BB also trailed 5th Grader among advertiser-craved 18-to-49-year-olds, but by a lesser margin.
Another "encore" episode of 5th Grader did bigger business at 8 p.m. with 173,740 homes. That's more than double the crowd for CBS' competing Pirate Master, which sunk to 73,780 homes.
Fox4's 9 p.m. local newscast then jumped to 190,400 homes, running barely behind CBS' competing repeat of CSI: Crime Scene Investigation (199,920 homes). But the newscast won handily among 18-to-49-year-olds and 25-to-54-year-olds, the main advertiser target audience for news programming.
This continues to be a very profitable summer for Fox4's prime-time news, one of the country's best performers in the so-called key demographics.
Fox4's 10 p.m. newscast perked up, too, registering a narrow, but rare win among 25-to-54-year-olds while Belo8 took first place in total homes.
The 6 a.m. battles also went to Fox4 in both ratings measurements. And Belo8 ran the table at 5 and 6 p.m.
Big Brother is watching, but most D-FWians weren't.
Thursday's eighth season premiere of CBS' summertime staple drew a substandard 97,580 homes in placing second from 7 to 8 p.m. to Fox's rerun of Are You Smarter Than a 5th Grader? (145,180 homes). BB also trailed 5th Grader among advertiser-craved 18-to-49-year-olds, but by a lesser margin.
Another "encore" episode of 5th Grader did bigger business at 8 p.m. with 173,740 homes. That's more than double the crowd for CBS' competing Pirate Master, which sunk to 73,780 homes.
Fox4's 9 p.m. local newscast then jumped to 190,400 homes, running barely behind CBS' competing repeat of CSI: Crime Scene Investigation (199,920 homes). But the newscast won handily among 18-to-49-year-olds and 25-to-54-year-olds, the main advertiser target audience for news programming.
This continues to be a very profitable summer for Fox4's prime-time news, one of the country's best performers in the so-called key demographics.
Fox4's 10 p.m. newscast perked up, too, registering a narrow, but rare win among 25-to-54-year-olds while Belo8 took first place in total homes.
The 6 a.m. battles also went to Fox4 in both ratings measurements. And Belo8 ran the table at 5 and 6 p.m.
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