Local Nielsen ratings snapshot (Fri.-Sun., Jan. 29-31) -- Grammys roll, but Pro Bowl also scores some points
02/01/10 01:42 PM
By ED BARK
CBS' three-and-a-half hour Grammy Awards telecast expectedly won big Sunday night while the NFL's much-maligned Pro Bowl showed that you can always put lipstick on a pigskin when it comes to D-FW viewers' fondness for all things NFL.
The Grammys averaged a hefty 610,767 viewers from 7 to 10:30 p.m., but still fell well short of last Wednesday's American Idol auditions from Dallas ( 807,570 viewers locally).
The Pro Bowl on ESPN (won 41-34 by the AFC) pulled in 407,178 viewers to finish second for the night. It even outdrew a new episode of ABC's Desperate Housewives (339,315 viewers) in the 8 p.m. hour.
On Friday night, a three-way faceoff of Republican gubernatorial candidates on WFAA8's The Belo Debate ran third from 7 to 8 p.m. with 101,795 viewers. The time slot winner, CBS' Ghost Whisperer, had 190,016 viewers. MY27's first hour of WWE Smackdown! rang up 142,512 viewers.
NBC's The Jay Leno Show, nearing the Feb. 11th end of its mostly disastrous prime-time run, continued to struggle with a fourth-place 115,367 viewers at 9 p.m. CBS' Numb3rs led the way at that hour with 223,948 viewers. It also won among advertiser-craved 18-to-49-year-olds, with Leno sinking into an even deeper out-of-the-money rut. ABC's 20/20, with its heavily hyped hour-long expose of John Edwards, ran a surprisingly limp second in both measurements.
In local news derby results, WFAA8 had comfy twin wins at 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5 again led the way at 6 a.m. with a doubleheader sweep of runnerup Fox4.
The Peacock also took the 5 and 6 p.m. golds in total viewers; WFAA8 ran first with 25-to-54-year-olds in the earlier hour while Fox4 did likewise at 6 p.m.
CBS' three-and-a-half hour Grammy Awards telecast expectedly won big Sunday night while the NFL's much-maligned Pro Bowl showed that you can always put lipstick on a pigskin when it comes to D-FW viewers' fondness for all things NFL.
The Grammys averaged a hefty 610,767 viewers from 7 to 10:30 p.m., but still fell well short of last Wednesday's American Idol auditions from Dallas ( 807,570 viewers locally).
The Pro Bowl on ESPN (won 41-34 by the AFC) pulled in 407,178 viewers to finish second for the night. It even outdrew a new episode of ABC's Desperate Housewives (339,315 viewers) in the 8 p.m. hour.
On Friday night, a three-way faceoff of Republican gubernatorial candidates on WFAA8's The Belo Debate ran third from 7 to 8 p.m. with 101,795 viewers. The time slot winner, CBS' Ghost Whisperer, had 190,016 viewers. MY27's first hour of WWE Smackdown! rang up 142,512 viewers.
NBC's The Jay Leno Show, nearing the Feb. 11th end of its mostly disastrous prime-time run, continued to struggle with a fourth-place 115,367 viewers at 9 p.m. CBS' Numb3rs led the way at that hour with 223,948 viewers. It also won among advertiser-craved 18-to-49-year-olds, with Leno sinking into an even deeper out-of-the-money rut. ABC's 20/20, with its heavily hyped hour-long expose of John Edwards, ran a surprisingly limp second in both measurements.
In local news derby results, WFAA8 had comfy twin wins at 10 p.m. in total viewers and 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5 again led the way at 6 a.m. with a doubleheader sweep of runnerup Fox4.
The Peacock also took the 5 and 6 p.m. golds in total viewers; WFAA8 ran first with 25-to-54-year-olds in the earlier hour while Fox4 did likewise at 6 p.m.
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