Local Nielsen ratings snapshot (Thurs, Feb. 28)
02/29/08 11:32 AM
By ED BARK
Oddly enough we live in a market where Fox's Don't Forget the Lyrics! is as big a draw as ABC's Lost.
The two shows tied at 8 p.m. Thursday, each drawing 192,412 D-FW homes.
Lyrics!, of course, benefits from an American Idol lead-in, and the show's latest vote-off topped all prime-time attractions with 314,192 homes. The new Lost episode had to build off the preceding "enhanced" rerun, which managed 97,424 homes opposite Idol.
The first-run Lost did beat Lyrics! among advertiser-coveted 18-to-49-year-olds, which will keep ABC happy. The network's following Eli Stone also whipped competing network shows in that demo, but still ran behind Fox4's very potent 9 p.m. local newscast.
NBC ate ratings crumbs all night with a lineup of The Office, Celebrity Apprentice and Lipstick Jungle.
Bouncing to the cable universe, the Mavericks' last second road loss to San Antonio averaged 127,094 homes, peaking at 189,977 in the final 15 minutes. Not surprisingly, ratings have spiked since Jason Kidd's arrival.
In the post-sweeps local news derby, WFAA8 again rolled up twin wins, dominating in total homes and turning back a competitive second-place Fox4 among 25-to-54-year-olds, the main advertiser target audience for news programming.
The two stations fittingly finished in a dead tie at 6 a.m. in total homes (85,246 apiece) after their down-to-the-wire war in the sweeps. Fox4 again had the edge with 25-to-54-year-olds.
WFAA8 took the 6 p.m. news competitions in both ratings measurements, but the 5 p.m. spoils went to rivals. CBS11 rose up to win in total homes and Fox4 took the 25-to-54 competition, with WFAA8 sliding to an unaccustomed fourth.
Oddly enough we live in a market where Fox's Don't Forget the Lyrics! is as big a draw as ABC's Lost.
The two shows tied at 8 p.m. Thursday, each drawing 192,412 D-FW homes.
Lyrics!, of course, benefits from an American Idol lead-in, and the show's latest vote-off topped all prime-time attractions with 314,192 homes. The new Lost episode had to build off the preceding "enhanced" rerun, which managed 97,424 homes opposite Idol.
The first-run Lost did beat Lyrics! among advertiser-coveted 18-to-49-year-olds, which will keep ABC happy. The network's following Eli Stone also whipped competing network shows in that demo, but still ran behind Fox4's very potent 9 p.m. local newscast.
NBC ate ratings crumbs all night with a lineup of The Office, Celebrity Apprentice and Lipstick Jungle.
Bouncing to the cable universe, the Mavericks' last second road loss to San Antonio averaged 127,094 homes, peaking at 189,977 in the final 15 minutes. Not surprisingly, ratings have spiked since Jason Kidd's arrival.
In the post-sweeps local news derby, WFAA8 again rolled up twin wins, dominating in total homes and turning back a competitive second-place Fox4 among 25-to-54-year-olds, the main advertiser target audience for news programming.
The two stations fittingly finished in a dead tie at 6 a.m. in total homes (85,246 apiece) after their down-to-the-wire war in the sweeps. Fox4 again had the edge with 25-to-54-year-olds.
WFAA8 took the 6 p.m. news competitions in both ratings measurements, but the 5 p.m. spoils went to rivals. CBS11 rose up to win in total homes and Fox4 took the 25-to-54 competition, with WFAA8 sliding to an unaccustomed fourth.
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