Local Nielsen ratings snapshot (Fri.-Sun., March 21-23)
03/24/08 10:09 AM
By ED BARK
ABC dominated Easter Sunday's ratings, scoring with the Dallas Mavericks' ugly daytime loss and a wall-to-wall prime-time lineup of unscripted series.
The Mavs-Spurs game, in which Dirk Nowitzki went down with a nasty lower leg injury, averaged 141,265 D-FW homes to easily outpoint all competing programming. Texas' narrow NCAA tournament win over Miami, whose first half overlapped with the Mavs, drew 114,473 homes on CBS.
ABC then re-took control from 6 to 10 p.m. with a lineup of America's Funniest Home Videos, Extreme Makeover: Home Edition, Oprah's Big Give and Here Come the Newlyweds. The entire lineup won in both total homes and with advertiser-craved 18-to-49-year-olds.
On Saturday, ABC's annual Easter season showing of The Ten Commandments again proved amazingly potent. Stretching deep into the night, Chuck Heston's miracle-working Moses amassed an average of 141,265 homes from start to finish. That topped the ratings for all completing programming, including Texas A&M's deflating last-minute loss to No. 1 seed UCLA, which had 124,216 total homes. The game drew more 18-to-49-year-olds, though, with Commandments pulling in second.
Friday's local news derby spread the wealth among three of the four competing stations.
WFAA8 won at 10 p.m. in total homes and tied NBC5 for first among 25-to-54-year-olds, the main advertiser target audience for news programming.
The ABC station again split with Fox4 in the early morning. WFAA8 won in total homes at 6 a.m., but Fox4 rebounded with a first place finish in the 25-to-54 demo. The 7 to 9 a.m. portion of its Good Day then completed a full week's sweep over the three network morning shows, winning in both ratings measurements.
WFAA8 ran the table at 6 p.m. and also won in total homes at 5 p.m. NBC5 ran first in the earlier hour with 25-to-54-year-olds.
ABC dominated Easter Sunday's ratings, scoring with the Dallas Mavericks' ugly daytime loss and a wall-to-wall prime-time lineup of unscripted series.
The Mavs-Spurs game, in which Dirk Nowitzki went down with a nasty lower leg injury, averaged 141,265 D-FW homes to easily outpoint all competing programming. Texas' narrow NCAA tournament win over Miami, whose first half overlapped with the Mavs, drew 114,473 homes on CBS.
ABC then re-took control from 6 to 10 p.m. with a lineup of America's Funniest Home Videos, Extreme Makeover: Home Edition, Oprah's Big Give and Here Come the Newlyweds. The entire lineup won in both total homes and with advertiser-craved 18-to-49-year-olds.
On Saturday, ABC's annual Easter season showing of The Ten Commandments again proved amazingly potent. Stretching deep into the night, Chuck Heston's miracle-working Moses amassed an average of 141,265 homes from start to finish. That topped the ratings for all completing programming, including Texas A&M's deflating last-minute loss to No. 1 seed UCLA, which had 124,216 total homes. The game drew more 18-to-49-year-olds, though, with Commandments pulling in second.
Friday's local news derby spread the wealth among three of the four competing stations.
WFAA8 won at 10 p.m. in total homes and tied NBC5 for first among 25-to-54-year-olds, the main advertiser target audience for news programming.
The ABC station again split with Fox4 in the early morning. WFAA8 won in total homes at 6 a.m., but Fox4 rebounded with a first place finish in the 25-to-54 demo. The 7 to 9 a.m. portion of its Good Day then completed a full week's sweep over the three network morning shows, winning in both ratings measurements.
WFAA8 ran the table at 6 p.m. and also won in total homes at 5 p.m. NBC5 ran first in the earlier hour with 25-to-54-year-olds.
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