Local Nielsen ratings snapshot (Tues., Oct. 30)
10/31/07 11:12 AM
By ED BARK
It's November "sweeps" eve, although some still prefer to call it Halloween.
The scariest stations in town, from a competitive standpoint, are Belo8 and Fox4. They respectively crushed all opposition late at night and early in the morning Tuesday.
Belo8 again hit a double-digit Nielsen rating at 10 p.m., where its 284,965 homes almost doubled the number for runnersup NBC5 and Fox4 (143,700 homes apiece). Right behind, although still way behind, was CBS11 with 141,265 homes.
Belo8 also ran up the score with 25-to-54-year-olds, the main advertiser target audience for news programming. It drew 215,250 of 'em, with CBS11 vaulting into second place (119,930) to finish surprisingly well ahead of Fox4 (83,230) and NBC5 (77,490).
Fox4 then crowed at 6 a.m., drawing 131,522 total homes to squash runnerup Belo8 (90,117). The station's Good Day fared even better with 25-to-54-year-olds, reeling in 114,800 viewers in this key demo. Second-place Belo8 (54,530) ate cold oatmeal and fourth-place CBS11 (8,610) again had a continental breakfast of dry, burnt toast and tepid tea.
Belo8 re-entered the winners' circles at 5 and 6 p.m., winning across the board by decent-sized margins.
In prime-time, Dancing with the Stars' unexpected eviction of "Cheetah Girl" Sabrina Bryan again was Tuesday's top draw in both total homes (314,192) and among 18-to-49-year-olds (158,100), the preferred advertiser audience for non-news programming. ABC's amazingly resilient Boston Legal then ran barely behind Dancing with 18-to-49-year-olds, drawing 155,000.
ABC's pair of Charlie Brown specials (7 to 8 p.m.) placed a solid second in both ratings measurements, behind CBS' competing and also amazingly resilient NCIS.
Also of note, Katie Couric's CBS Evening News beat Brian Williams' NBC Nightly News for the second straight night in total homes. It also came within a smidgen of tying Nightly News among 25-to-54-year-olds.
That's a major shift in D-FW if it holds up. And it's another headache for NBC5, which may end up being no better than third during the sweeps in all four major local news time periods.
It's November "sweeps" eve, although some still prefer to call it Halloween.
The scariest stations in town, from a competitive standpoint, are Belo8 and Fox4. They respectively crushed all opposition late at night and early in the morning Tuesday.
Belo8 again hit a double-digit Nielsen rating at 10 p.m., where its 284,965 homes almost doubled the number for runnersup NBC5 and Fox4 (143,700 homes apiece). Right behind, although still way behind, was CBS11 with 141,265 homes.
Belo8 also ran up the score with 25-to-54-year-olds, the main advertiser target audience for news programming. It drew 215,250 of 'em, with CBS11 vaulting into second place (119,930) to finish surprisingly well ahead of Fox4 (83,230) and NBC5 (77,490).
Fox4 then crowed at 6 a.m., drawing 131,522 total homes to squash runnerup Belo8 (90,117). The station's Good Day fared even better with 25-to-54-year-olds, reeling in 114,800 viewers in this key demo. Second-place Belo8 (54,530) ate cold oatmeal and fourth-place CBS11 (8,610) again had a continental breakfast of dry, burnt toast and tepid tea.
Belo8 re-entered the winners' circles at 5 and 6 p.m., winning across the board by decent-sized margins.
In prime-time, Dancing with the Stars' unexpected eviction of "Cheetah Girl" Sabrina Bryan again was Tuesday's top draw in both total homes (314,192) and among 18-to-49-year-olds (158,100), the preferred advertiser audience for non-news programming. ABC's amazingly resilient Boston Legal then ran barely behind Dancing with 18-to-49-year-olds, drawing 155,000.
ABC's pair of Charlie Brown specials (7 to 8 p.m.) placed a solid second in both ratings measurements, behind CBS' competing and also amazingly resilient NCIS.
Also of note, Katie Couric's CBS Evening News beat Brian Williams' NBC Nightly News for the second straight night in total homes. It also came within a smidgen of tying Nightly News among 25-to-54-year-olds.
That's a major shift in D-FW if it holds up. And it's another headache for NBC5, which may end up being no better than third during the sweeps in all four major local news time periods.
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