Local Nielsen ratings snapshot (Tues., March 18)
03/19/08 09:29 AM
By ED BARK
Fox swaggered through prime-time Tuesday while ABC's Dancing with the Stars broke a heel in its first faceoff with American Idol.
A two-hour Idol sing-off averaged 404,310 D-FW homes overall. Its second hour at 8 p.m. drew 411,008 homes against Dancing, which lured less than half that crowd (194,485). Dancing then spring-boarded to 282,530 homes in its final half-hour, outpointing a very competitive opening half of Fox4's 9 p.m. news (260,609 homes).
The premiere of ABC's new Miss Guided comedy series sagged to 163,185 homes at 9:30 p.m., losing to Fox4's newscast in both that measurement and among advertiser-craved 18-to-49-year-olds. Fox4 also beat the last half-hour of Dancing in that key audience demographic.
Over on TXA21, the Dallas Mavericks' close-but-no-cigar loss to the Lakers racked up a nice-sized 151,007 homes in squashing a competing two-hour Biggest Loser on NBC (63,326 homes) and CBS' barely functional combo of Big Brother 9 (41,045) and Jericho (60,890). The Mavs also edged Miss Guided as well as a 9 p.m. repeat of NBC's Law & Order: SVU.
In the local news derby, WFAA8's 10 p.m. edition again overcame a smallish lead-in to crunch its rivals with 282,530 total homes on a storm-drenched Tuesday. The ABC station also won easily among 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4's 10 p.m. news, lately benefiting from jet-powered prime-time programming, ran a solid second with 25-to-54-year-olds and a close third (barely behind NBC5) in total homes.
The 6 a.m. verdicts again were split. WFAA8 won in total homes while Fox4 had the edge among 25-to-54-year-olds. Its 7 to 9 a.m. portion of Good Day then splashed to comfortable victories in both measurements against the three network morning shows.
For the second straight day, WFAA swept the 5 and 6 p.m. newscast competitions.
Fox swaggered through prime-time Tuesday while ABC's Dancing with the Stars broke a heel in its first faceoff with American Idol.
A two-hour Idol sing-off averaged 404,310 D-FW homes overall. Its second hour at 8 p.m. drew 411,008 homes against Dancing, which lured less than half that crowd (194,485). Dancing then spring-boarded to 282,530 homes in its final half-hour, outpointing a very competitive opening half of Fox4's 9 p.m. news (260,609 homes).
The premiere of ABC's new Miss Guided comedy series sagged to 163,185 homes at 9:30 p.m., losing to Fox4's newscast in both that measurement and among advertiser-craved 18-to-49-year-olds. Fox4 also beat the last half-hour of Dancing in that key audience demographic.
Over on TXA21, the Dallas Mavericks' close-but-no-cigar loss to the Lakers racked up a nice-sized 151,007 homes in squashing a competing two-hour Biggest Loser on NBC (63,326 homes) and CBS' barely functional combo of Big Brother 9 (41,045) and Jericho (60,890). The Mavs also edged Miss Guided as well as a 9 p.m. repeat of NBC's Law & Order: SVU.
In the local news derby, WFAA8's 10 p.m. edition again overcame a smallish lead-in to crunch its rivals with 282,530 total homes on a storm-drenched Tuesday. The ABC station also won easily among 25-to-54-year-olds, the main advertiser target audience for news programming. Fox4's 10 p.m. news, lately benefiting from jet-powered prime-time programming, ran a solid second with 25-to-54-year-olds and a close third (barely behind NBC5) in total homes.
The 6 a.m. verdicts again were split. WFAA8 won in total homes while Fox4 had the edge among 25-to-54-year-olds. Its 7 to 9 a.m. portion of Good Day then splashed to comfortable victories in both measurements against the three network morning shows.
For the second straight day, WFAA swept the 5 and 6 p.m. newscast competitions.
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