Local Nielsen ratings snapshot (Wed., Dec. 5)
12/06/07 02:08 PM
By ED BARK
The Lumbering Giant and his mates -- Dirk Nowitzki and the Dallas Mavericks -- at least were a modest hit in the Wednesday night Nielsens.
A narrow loss to the San Antonio Spurs, who were without Tim Duncan, averaged 153,930 total homes on TXA21. The 9 to 10 p.m. portion of the game managed to outpoint a mix of network first-run and repeat programming while also drawing the most advertiser-craved 18-to-49-year-olds.
Anybody like what they saw? Didn't think so. Dirk in particular continues to play like an MV-Putz on too many nights. He's increasingly not looking for his shot, and his teammates aren't looking as much for him anymore either. End of sports sermon.
In the local news derby, score two more wins for Belo8 at 10 p.m., where the ABC station had another easy time of it in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 won by a comfy margin at 6 a.m. in total homes, but nipped Belo8 by just one-tenth of a rating point among 25-to-54-year-olds.
Belo as usual swept the 5 and 6 p.m. newscast competitions.
The Lumbering Giant and his mates -- Dirk Nowitzki and the Dallas Mavericks -- at least were a modest hit in the Wednesday night Nielsens.
A narrow loss to the San Antonio Spurs, who were without Tim Duncan, averaged 153,930 total homes on TXA21. The 9 to 10 p.m. portion of the game managed to outpoint a mix of network first-run and repeat programming while also drawing the most advertiser-craved 18-to-49-year-olds.
Anybody like what they saw? Didn't think so. Dirk in particular continues to play like an MV-Putz on too many nights. He's increasingly not looking for his shot, and his teammates aren't looking as much for him anymore either. End of sports sermon.
In the local news derby, score two more wins for Belo8 at 10 p.m., where the ABC station had another easy time of it in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 won by a comfy margin at 6 a.m. in total homes, but nipped Belo8 by just one-tenth of a rating point among 25-to-54-year-olds.
Belo as usual swept the 5 and 6 p.m. newscast competitions.
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