Local Nielsen ratings snapshot (Thurs., Aug. 2)
08/03/07 09:48 AM
By ED BARK
Fox rolled to a big night in prime-time, sweeping the 7 to 10 p.m. D-FW Nielsens in both total homes and with advertiser-courted 18-to-49-year-olds.
The network's increasingly potent Don't Forget the Lyrics! hummed along with 171,360 homes, followed by So You Think You Can Dance (168,980). Fox4's 9 p.m. local newscast (178,500) then outdrew all competing network programming for the third straight night. It also was prime-time's most-watched program, nipping a CBS repeat of Without A Trace (173,740).
Airing opposite Lyrics!, CBS's weekly live eviction episode of Big Brother 8 finished a distant second at 7 p.m. in both homes and among 18-to-49-year-olds.
On cable, Night 1 of the X Games on ESPN averaged just 11,900 total homes from 8 to 10 p.m. Age made a difference, of course, but not a major one. The X-Games drew 1,600 viewers in the 55+ demo and 4,820 in the 18-to-34 bracket. Maybe if they worked in bowling . . .
Local news wars wins again were split three ways, with NBC5 getting the most golds.
The Peacock won for the third straight time at 10 p.m. in both homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11 slid into an unaccustomed second place in homes, just ahead of Belo8. Then again, Belo8 had the night's puniest lead-in audience from a rerun of ABC's Men In Trees.
NBC5 also broke through at 6 a.m. to nip Fox4 in total homes. But the latter station again won among 25-to-54-year-olds.
Belo8 took first place at 5 p.m. in both ratings measurements. The Peacock then retaliated with twin wins at 6 p.m. The two stations have been hotly competitive at those hours this summer after Belo8 dominated during the May "sweeps."
Fox rolled to a big night in prime-time, sweeping the 7 to 10 p.m. D-FW Nielsens in both total homes and with advertiser-courted 18-to-49-year-olds.
The network's increasingly potent Don't Forget the Lyrics! hummed along with 171,360 homes, followed by So You Think You Can Dance (168,980). Fox4's 9 p.m. local newscast (178,500) then outdrew all competing network programming for the third straight night. It also was prime-time's most-watched program, nipping a CBS repeat of Without A Trace (173,740).
Airing opposite Lyrics!, CBS's weekly live eviction episode of Big Brother 8 finished a distant second at 7 p.m. in both homes and among 18-to-49-year-olds.
On cable, Night 1 of the X Games on ESPN averaged just 11,900 total homes from 8 to 10 p.m. Age made a difference, of course, but not a major one. The X-Games drew 1,600 viewers in the 55+ demo and 4,820 in the 18-to-34 bracket. Maybe if they worked in bowling . . .
Local news wars wins again were split three ways, with NBC5 getting the most golds.
The Peacock won for the third straight time at 10 p.m. in both homes and with 25-to-54-year-olds, the main advertiser target audience for news programming. CBS11 slid into an unaccustomed second place in homes, just ahead of Belo8. Then again, Belo8 had the night's puniest lead-in audience from a rerun of ABC's Men In Trees.
NBC5 also broke through at 6 a.m. to nip Fox4 in total homes. But the latter station again won among 25-to-54-year-olds.
Belo8 took first place at 5 p.m. in both ratings measurements. The Peacock then retaliated with twin wins at 6 p.m. The two stations have been hotly competitive at those hours this summer after Belo8 dominated during the May "sweeps."
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