Local Nielsen ratings snapshot (Mon., Aug. 27)
08/28/07 02:44 PM
By ED BARK
Network reruns pockmarked Monday's prime-time lineups, with none faring worse than Fox's double barrel of Prison Break.
Although filmed entirely in North Texas, a hometown advantage continued to elude the drama's far-flung arsenal of pursued and pursuers. The 7 to 8 p.m. PB repeat drew just 41,405 D-FW homes while the 8 p.m. hour had 51,148. That meant a fifth place finish in the total homes Nielsens and a deeper sixth place hole (behind even TXA21's local newscasts) among advertiser-craved 18-to-49-year-olds.
In the cable arena, ESPN's Falcons-Bengals pre-season game, overrun by Michael Vick blab, drew a nice-sized 107,166 homes to run second overall in prime-time behind CBS' repeats of four comedies and CSI: Miami.
The local newscast returns again gave three of the four stations gold medals.
Belo8 had twin wins at 10 p.m. in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Belo8 also had a big total homes win at 6 a.m., where its Daybreak whipped Fox's usually dominant Good Day by a full rating point (24,356 homes). But Good Day retaliated with another first place finish among 25-to-54-year-olds, with Daybreak falling to third.
NBC had an unusually prosperous run in the early evening wars. The Peacock won at 5 p.m. in both ratings measurements and also notched a 6 p.m. victory in the 25-to-54 demo. Belo8 picked up a win in total homes at 6 p.m.
Network reruns pockmarked Monday's prime-time lineups, with none faring worse than Fox's double barrel of Prison Break.
Although filmed entirely in North Texas, a hometown advantage continued to elude the drama's far-flung arsenal of pursued and pursuers. The 7 to 8 p.m. PB repeat drew just 41,405 D-FW homes while the 8 p.m. hour had 51,148. That meant a fifth place finish in the total homes Nielsens and a deeper sixth place hole (behind even TXA21's local newscasts) among advertiser-craved 18-to-49-year-olds.
In the cable arena, ESPN's Falcons-Bengals pre-season game, overrun by Michael Vick blab, drew a nice-sized 107,166 homes to run second overall in prime-time behind CBS' repeats of four comedies and CSI: Miami.
The local newscast returns again gave three of the four stations gold medals.
Belo8 had twin wins at 10 p.m. in both total homes and with 25-to-54-year-olds, the main advertiser target audience for news programming.
Belo8 also had a big total homes win at 6 a.m., where its Daybreak whipped Fox's usually dominant Good Day by a full rating point (24,356 homes). But Good Day retaliated with another first place finish among 25-to-54-year-olds, with Daybreak falling to third.
NBC had an unusually prosperous run in the early evening wars. The Peacock won at 5 p.m. in both ratings measurements and also notched a 6 p.m. victory in the 25-to-54 demo. Belo8 picked up a win in total homes at 6 p.m.
|