Local Nielsen ratings snapshot (Thurs.-Mon., Dec. 21-25) -- Eve of destruction for Cowboys
12/27/17 10:41 AM
By ED BARK
@unclebarkycom on Twitter
Gifted with earlier playoff-enhancing losses by the Detroit Lions and Atlanta Falcons, the Dallas Cowboys responded by making the Seattle Seahawks merry with a give away Christmas Eve game at Jerry’s Palace.
The 21-12 loss on Fox’s featured mid-afternoon/early evening game was marked by a Dez the fumbler temper tantrum, inexplicably atrocious play-calling near the goal line, two killer interceptions by Dak Prescott and a pair of rare short field goal misses by Dan Bailey. Otherwise the offense looked great in a game Dallas needed to stay alive beyond the regular season.
Cowboys-Seahawks averaged 1,153,780 D-FW viewers during a season of notably declining ratings. A total of 402,557 were within the advertiser-coveted 18-to-49-year-old age range. This Sunday’s meaningless season-ender against the Philadelphia Eagles very likely will drop below the magic one million viewers mark and perhaps threaten the low point of 904,507 total viewers for the Dec. 10 win against the New York Giants.
Fox’s Sunday afternoon warmup act, the New Orleans Saints’ win over the Falcons, was the day’s second biggest draw with an average of 470,059 total viewers. CBS’ competing New England Patriots-Buffalo Bills game drew just 170,930 total viewers.
Christmas Day’s pacesetter, NBC’s Pittsburgh Steelers-Houston Texans game, had 327,617 total viewers. ABC’s afternoon Golden State Warriors-Cleveland Cavaliers face-off, also did well with 242,151 total viewers.
Meanwhile, TXA21 offered its annual Yule Log presentation from 8 p.m. Christmas Eve to noon Christmas Day. Burning to the tune of holiday music, The Log hit its ratings peak from 9 to 9:15 a.m. Monday, with 66,948 total viewers. That made it D-FW’s No. 2 attraction in that 15-minute segment, behind only ABC’s 9 to 9:15 a.m. portion of Disney’s Christmas parade (75,494 viewers). The Log even outdrew TBS’ annual A Christmas Story marathon (55,552 viewers) during that quarter-hour.
Saturday’s Green Bay Packers-Minnesota Vikings game on NBC’s Sunday Night Football easily led all TV attractions with 292,006 total viewers opposite a grab bag of reruns on ABC, CBS and Fox.
Here are the Thursday and Friday local news derby results, with all four combatants taking holiday exemptions on Christmas Day.
Thursday -- TEGNA8 had the most total viewers at 10 p.m. while NBC5 ran first among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again swept the 6 a.m. competitions and added twin wins at 6 p.m. The 5 p.m. total viewer golds were shared by Fox4 and NBC5, with Fox4 winning outright with 25-to-54-year-olds.
Friday -- NBC5 drew the most total viewers at 10 p.m. and Fox4 was tops with 25-to-54-year-olds.
Fox4 methodically ran the table at 6 a.m. and also swept the 6 p.m. races. NBC5 had a doubleheader win at 5 p.m.
Email comments or questions to: unclebarky@verizon.net
@unclebarkycom on Twitter
Gifted with earlier playoff-enhancing losses by the Detroit Lions and Atlanta Falcons, the Dallas Cowboys responded by making the Seattle Seahawks merry with a give away Christmas Eve game at Jerry’s Palace.
The 21-12 loss on Fox’s featured mid-afternoon/early evening game was marked by a Dez the fumbler temper tantrum, inexplicably atrocious play-calling near the goal line, two killer interceptions by Dak Prescott and a pair of rare short field goal misses by Dan Bailey. Otherwise the offense looked great in a game Dallas needed to stay alive beyond the regular season.
Cowboys-Seahawks averaged 1,153,780 D-FW viewers during a season of notably declining ratings. A total of 402,557 were within the advertiser-coveted 18-to-49-year-old age range. This Sunday’s meaningless season-ender against the Philadelphia Eagles very likely will drop below the magic one million viewers mark and perhaps threaten the low point of 904,507 total viewers for the Dec. 10 win against the New York Giants.
Fox’s Sunday afternoon warmup act, the New Orleans Saints’ win over the Falcons, was the day’s second biggest draw with an average of 470,059 total viewers. CBS’ competing New England Patriots-Buffalo Bills game drew just 170,930 total viewers.
Christmas Day’s pacesetter, NBC’s Pittsburgh Steelers-Houston Texans game, had 327,617 total viewers. ABC’s afternoon Golden State Warriors-Cleveland Cavaliers face-off, also did well with 242,151 total viewers.
Meanwhile, TXA21 offered its annual Yule Log presentation from 8 p.m. Christmas Eve to noon Christmas Day. Burning to the tune of holiday music, The Log hit its ratings peak from 9 to 9:15 a.m. Monday, with 66,948 total viewers. That made it D-FW’s No. 2 attraction in that 15-minute segment, behind only ABC’s 9 to 9:15 a.m. portion of Disney’s Christmas parade (75,494 viewers). The Log even outdrew TBS’ annual A Christmas Story marathon (55,552 viewers) during that quarter-hour.
Saturday’s Green Bay Packers-Minnesota Vikings game on NBC’s Sunday Night Football easily led all TV attractions with 292,006 total viewers opposite a grab bag of reruns on ABC, CBS and Fox.
Here are the Thursday and Friday local news derby results, with all four combatants taking holiday exemptions on Christmas Day.
Thursday -- TEGNA8 had the most total viewers at 10 p.m. while NBC5 ran first among 25-to-54-year-olds (main advertiser target audience for news programming).
Fox4 again swept the 6 a.m. competitions and added twin wins at 6 p.m. The 5 p.m. total viewer golds were shared by Fox4 and NBC5, with Fox4 winning outright with 25-to-54-year-olds.
Friday -- NBC5 drew the most total viewers at 10 p.m. and Fox4 was tops with 25-to-54-year-olds.
Fox4 methodically ran the table at 6 a.m. and also swept the 6 p.m. races. NBC5 had a doubleheader win at 5 p.m.
Email comments or questions to: unclebarky@verizon.net