Local Nielsen ratings snapshot (Wed., July 25)
07/26/07 01:14 PM
By ED BARK
Don't underestimate the drawing power of D-FW's old standby 10 p.m. newscasts, especially during a not-so-hot summer of network repeats and reality series.
Belo8's late night newscast (197,540 homes) and runnerup NBC5 (154,700) both had larger overall audiences than any of Wednesday's prime-time programs. ABC's two-hour edition of American Inventor led the network parade with 147,560 homes.
News programming also topped Wednesday's D-FW ratings among advertiser-coveted 18-to-49-year-olds. But this time it was a network offering, NBC's Dateline, which had a surprisingly strong 155,000 of 'em between 9 and 10 p.m.
NBC5 took the 10 p.m. local news competition among 25-to-54-year-olds, the main advertiser target audience for news programming. And Fox4 swept the 6 a.m. slot in both ratings measurements.
NBC5 had a big showing in the early evening. It tied Belo8 in total homes at 6 p.m. and did the same, this time with Fox4, in the 25-to-54 demo.
Belo8 won at 5 p.m. in homes, but NBC5 had the upper hand with 25-to-54-year-olds.
Don't underestimate the drawing power of D-FW's old standby 10 p.m. newscasts, especially during a not-so-hot summer of network repeats and reality series.
Belo8's late night newscast (197,540 homes) and runnerup NBC5 (154,700) both had larger overall audiences than any of Wednesday's prime-time programs. ABC's two-hour edition of American Inventor led the network parade with 147,560 homes.
News programming also topped Wednesday's D-FW ratings among advertiser-coveted 18-to-49-year-olds. But this time it was a network offering, NBC's Dateline, which had a surprisingly strong 155,000 of 'em between 9 and 10 p.m.
NBC5 took the 10 p.m. local news competition among 25-to-54-year-olds, the main advertiser target audience for news programming. And Fox4 swept the 6 a.m. slot in both ratings measurements.
NBC5 had a big showing in the early evening. It tied Belo8 in total homes at 6 p.m. and did the same, this time with Fox4, in the 25-to-54 demo.
Belo8 won at 5 p.m. in homes, but NBC5 had the upper hand with 25-to-54-year-olds.
|