Local Nielsen ratings snapshot (Mon., April 21)
04/22/08 10:32 AM
By ED BARK
The usual suspects held Monday's balance of power, led by a new episode of CSI: Miami.
CBS' sun-drenched crime caper drew 302,014 D-FW homes to rank as the day's most-watched attraction. ABC's Dancing with the Stars won as usual from 7 to 8:30 p.m., but had a lower-than-usual tally of 231,382 homes. The network's following Samantha Who? then fell to 146,136 homes at 8:30 p.m., running well behind CBS' competing Rules of Engagement (207,026).
At 9 p.m., ABC's The Bachelor continued to scrape bottom, running fourth in the time slot.
In the cable universe, USA's Monday Night Raw found the three remaining presidential candidates all debasing themselves with videotaped messages aimed at corralling the wrestling fan vote. Its three prime-time hours drew 24,356 homes at 7 p.m.; 43,841 at 8 p.m.; and 48,712 in the final hour, during which a fake Hillary Clinton and Barack Obama both were knocked "unconscious" by Umaga the Samoan Bulldozer.
The 10 p.m. newscast ratings again found WFAA8 on top in total homes despite CBS11 inheriting twice the 9:45 to 10 p.m. "lead-in" audience from CSI: Miami. The tale of the tape went like this:
CSI: Miami -- 302,014 homes
The Bachelor -- 148,572 homes
WFAA8's 10 p.m. newscast -- 224,075 homes
CBS11's 10 p.m. newscast -- 194,848 homes.
But CBS11 countered with a first-place finish over runnerup WFAA8 among 25-to-54-year-olds, the main advertiser target audience for news programming. Again, though, its lead-in advantage in that demographic was huge. Take a look:
CSI: Miami -- 223,782 viewers
The Bachelor -- 91,280 viewers
CBS11's 10 p.m. news -- 141,336 viewers
WFAA8's 10 p.m. news -- 111,891 viewers
Meanwhile, the 6 a.m. ratings were scrambled.
Fox4 won in total homes (92,553), outlasting NBC5 (85,246) and WFAA8 (80,375). But the Peacock prevailed among 25-to-54-year-olds, drawing 79,502 of 'em to win fairly comfortably over WFAA8 (67,724) and Fox4 (58,890).
WFAA8 again swept the 5 and 6 p.m. Nielsens in both measurements.
With the May "sweeps" starting Thursday, WFAA8 has a lock on the 5 and 6 p.m. races. But it could be a three-horse race at 6 a.m., with NBC5 perhaps peeking back into the picture.
At 10 p.m., WFAA8 is a prohibitive favorite to finish first in total homes and with 25-to-54-year-olds. The real race likely will be for second place, where CBS11 will have the edge over NBC5 thanks to post-strike new episodes of its network's popular 9 p.m. crime dramas.
WFAA8 and its fellow ABC affiliates might want to scream foul over the network's decision to air two-hour season finales of both Grey's Anatomy and Lost outside the May sweeps period. The four-week competition ends on May 21st, with the Grey's and Lost season closeouts respectively set for May 22nd and 29th.
The writers' strike somewhat tied ABC's hands. Still, you've got to plan better than that.
The usual suspects held Monday's balance of power, led by a new episode of CSI: Miami.
CBS' sun-drenched crime caper drew 302,014 D-FW homes to rank as the day's most-watched attraction. ABC's Dancing with the Stars won as usual from 7 to 8:30 p.m., but had a lower-than-usual tally of 231,382 homes. The network's following Samantha Who? then fell to 146,136 homes at 8:30 p.m., running well behind CBS' competing Rules of Engagement (207,026).
At 9 p.m., ABC's The Bachelor continued to scrape bottom, running fourth in the time slot.
In the cable universe, USA's Monday Night Raw found the three remaining presidential candidates all debasing themselves with videotaped messages aimed at corralling the wrestling fan vote. Its three prime-time hours drew 24,356 homes at 7 p.m.; 43,841 at 8 p.m.; and 48,712 in the final hour, during which a fake Hillary Clinton and Barack Obama both were knocked "unconscious" by Umaga the Samoan Bulldozer.
The 10 p.m. newscast ratings again found WFAA8 on top in total homes despite CBS11 inheriting twice the 9:45 to 10 p.m. "lead-in" audience from CSI: Miami. The tale of the tape went like this:
CSI: Miami -- 302,014 homes
The Bachelor -- 148,572 homes
WFAA8's 10 p.m. newscast -- 224,075 homes
CBS11's 10 p.m. newscast -- 194,848 homes.
But CBS11 countered with a first-place finish over runnerup WFAA8 among 25-to-54-year-olds, the main advertiser target audience for news programming. Again, though, its lead-in advantage in that demographic was huge. Take a look:
CSI: Miami -- 223,782 viewers
The Bachelor -- 91,280 viewers
CBS11's 10 p.m. news -- 141,336 viewers
WFAA8's 10 p.m. news -- 111,891 viewers
Meanwhile, the 6 a.m. ratings were scrambled.
Fox4 won in total homes (92,553), outlasting NBC5 (85,246) and WFAA8 (80,375). But the Peacock prevailed among 25-to-54-year-olds, drawing 79,502 of 'em to win fairly comfortably over WFAA8 (67,724) and Fox4 (58,890).
WFAA8 again swept the 5 and 6 p.m. Nielsens in both measurements.
With the May "sweeps" starting Thursday, WFAA8 has a lock on the 5 and 6 p.m. races. But it could be a three-horse race at 6 a.m., with NBC5 perhaps peeking back into the picture.
At 10 p.m., WFAA8 is a prohibitive favorite to finish first in total homes and with 25-to-54-year-olds. The real race likely will be for second place, where CBS11 will have the edge over NBC5 thanks to post-strike new episodes of its network's popular 9 p.m. crime dramas.
WFAA8 and its fellow ABC affiliates might want to scream foul over the network's decision to air two-hour season finales of both Grey's Anatomy and Lost outside the May sweeps period. The four-week competition ends on May 21st, with the Grey's and Lost season closeouts respectively set for May 22nd and 29th.
The writers' strike somewhat tied ABC's hands. Still, you've got to plan better than that.
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