Local Nielsen ratings snapshot (Thurs., Sept. 6)
09/07/07 09:53 AM
By ED BARK
D-FW viewers not surprisingly turned out big-time for Thursday night's Peyton Manning commercial festival, occasionally interrupted by the Colts-Saints NFL "kickoff" game on NBC.
Indy's eventual lopsided victory, after a 10-10 tie at halftime, lured 358,033 homes to crush all competing programming. An overblown pre-game entertainment extravaganza, led off by Kelly Clarkson's LXXXth nationally televised rendition of "Never Again," had 199,719 homes to also win its time slot against Fox's game Are You Smarter Than a 5th Grader? (148,572 homes).
The four major local newscast competitions were a tale of two ratings pictures for Belo8.
It was a very bright picture in the total homes Nielsens, where the ABC station swept the 6 a.m. and 5, 6 and 10 p.m. competitions. (NBC5's late night newscast was knocked past 10:30 p.m. by the football game.)
Belo8 came up empty, though, among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 won at 6 a.m. and 10 p.m. in the 25-to-54 demo while the Peacock placed first at 5 and 6 p.m.
D-FW viewers not surprisingly turned out big-time for Thursday night's Peyton Manning commercial festival, occasionally interrupted by the Colts-Saints NFL "kickoff" game on NBC.
Indy's eventual lopsided victory, after a 10-10 tie at halftime, lured 358,033 homes to crush all competing programming. An overblown pre-game entertainment extravaganza, led off by Kelly Clarkson's LXXXth nationally televised rendition of "Never Again," had 199,719 homes to also win its time slot against Fox's game Are You Smarter Than a 5th Grader? (148,572 homes).
The four major local newscast competitions were a tale of two ratings pictures for Belo8.
It was a very bright picture in the total homes Nielsens, where the ABC station swept the 6 a.m. and 5, 6 and 10 p.m. competitions. (NBC5's late night newscast was knocked past 10:30 p.m. by the football game.)
Belo8 came up empty, though, among 25-to-54-year-olds, the main advertiser target audience for news programming.
Fox4 won at 6 a.m. and 10 p.m. in the 25-to-54 demo while the Peacock placed first at 5 and 6 p.m.
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