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Local Nielsen ratings snapshot (Fri.-Sun., May 5-7) -- the Derby does it again

By ED BARK
@unclebarkycom on Twitter
Following the usual interminable NBC buildup, the Kentucky Derby finally sprang into action at 5:52 p.m. Saturday and ended two minutes later.

During the applicable 15-minute window measured by Nielsen Media Research -- 5:45 to 6 p.m. -- the win by Always Dreaming drew 327,200 D-FW viewers to rank as the weekend’s most-watched TV attraction. A rather smallish number of those viewers -- 86,592 -- were within the advertiser-coveted 18-to-49 age range. But that was still the weekend’s top haul.

On Sunday night, CBS’ 7 p.m. episode of NCIS: Los Angeles led all prime-time programming in total viewers with 283,573. NBC’s competing Little Big Shots ranked No. 1 among 18-to-49-year-olds (73,763).

ABC’s The Last 100 Days of Diana, which ran from 8 to 10 p.m., performed solidly among total viewers with 189,049. It was beaten by CBS’ Madam Secretary (218,133) in the first hour but won from 9 to 10 p.m. Diana cratered with 18-to-49-year-olds, though, luring just 16,036 of ‘em. It was beaten by everything except NBC’s 9 p.m. episode of Shades of Blue in the Big Four broadcast network universe. Fox4’s 9 p.m. local newscast was the No. 1 performer with 48,107 viewers in this key demographic.

On Friday, prime-time’s top draws were the season finale of CBS’ Blue Bloods in total viewers (239,946) and the network’s Hawaii Five-0 in the 18-to-49 realm (41,692).

Here are Friday’s local news derby results for the seventh weekday of the May “sweeps” ratings period.

It was a day of sweeps within the sweeps. NBC5 nipped CBS11 for the most total viewers at 10 p.m. and edged Fox4 for the top spot with 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 had twin wins at both 6 a.m. and 6 p.m. NBC5 ran the table at 5 p.m.

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