Local Nielsen ratings snapshot (Wed., Aug. 22)
08/23/07 09:22 AM
By ED BARK
The premiere of Fox's amusingly shallow Anchorwoman did the trick in the key 18-to-49-year-old demo Wednesday night but otherwise was no blockbuster in D-FW.
Starring model and former wrestling villain Lauren Jones as a raw recruit to a Tyler, TX newsroom, Anchorwoman drew 77,500 advertiser-craved 18-to-49-year-olds. CBS' Power of 10 game show, the runnerup from 7 to 8 p.m., had 65,1000 viewers in that demo.
Power of 10 topped Anchorwoman in total homes, though -- 109,480 to 92,820. NBC's competing Most Outrageous Moments (97,580) also outdrew the Fox confection, scheduled to run for four more Wednesdays.
In the cable universe, an overall average of 29,842 homes tuned in the Texas Rangers' modern day record 30-run explosion against the Baltimore Orioles. The game aired in the late afternoon and early evening on Fox Sports Southwest.
The daily local news competitions again had three winners.
NBC5 took first place at 10 p.m. in total homes and also topped English language newscasts among 25-to-54-year-olds, the main advertiser target audience for news programming. But Univision's Spanish language Noticias 23 newscast had the most 25-to-54-year-olds, drawing 111,390 to the Peacock's 103,320.
Fox4 nipped Belo8 in total homes at 6 a.m., but won by a more comfortable margin with 25-to-54-year-olds. For the second straight day, CBS11 registered morale-killing "hashmarks" (no measurable audience) in the key 25-to-54 demo.
Belo8 won in total homes at 5 and 6 p.m. and also placed first with 25-to-54-year-olds at the earlier hour. The ABC station and NBC5 tied in that audience demo at 6 p.m.
The premiere of Fox's amusingly shallow Anchorwoman did the trick in the key 18-to-49-year-old demo Wednesday night but otherwise was no blockbuster in D-FW.
Starring model and former wrestling villain Lauren Jones as a raw recruit to a Tyler, TX newsroom, Anchorwoman drew 77,500 advertiser-craved 18-to-49-year-olds. CBS' Power of 10 game show, the runnerup from 7 to 8 p.m., had 65,1000 viewers in that demo.
Power of 10 topped Anchorwoman in total homes, though -- 109,480 to 92,820. NBC's competing Most Outrageous Moments (97,580) also outdrew the Fox confection, scheduled to run for four more Wednesdays.
In the cable universe, an overall average of 29,842 homes tuned in the Texas Rangers' modern day record 30-run explosion against the Baltimore Orioles. The game aired in the late afternoon and early evening on Fox Sports Southwest.
The daily local news competitions again had three winners.
NBC5 took first place at 10 p.m. in total homes and also topped English language newscasts among 25-to-54-year-olds, the main advertiser target audience for news programming. But Univision's Spanish language Noticias 23 newscast had the most 25-to-54-year-olds, drawing 111,390 to the Peacock's 103,320.
Fox4 nipped Belo8 in total homes at 6 a.m., but won by a more comfortable margin with 25-to-54-year-olds. For the second straight day, CBS11 registered morale-killing "hashmarks" (no measurable audience) in the key 25-to-54 demo.
Belo8 won in total homes at 5 and 6 p.m. and also placed first with 25-to-54-year-olds at the earlier hour. The ABC station and NBC5 tied in that audience demo at 6 p.m.
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