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Local Nielsen ratings snapshot (Thurs. Jan. 16) -- Idol again dominates while CBS punts with repeats

By ED BARK
@unclebarkycom on Twitter
Absent any high hurdle from a new episode of CBS’ The big Bang Theory, Fox’s American Idol cruised to another dominant win Thursday night.

Season 13’s second 7 to 9 p.m. audition show, half of it from Austin, averaged 397,673 D-FW viewers. That’s a significant dip from the 468,868 who watched on opening night. But it was a rout nonetheless, with CBS’ 7 p.m. repeat of Big Bang scoring highest opposite Idol with 241,444 viewers.

CBS opted for reruns all night but still outdrew NBC’s competing new sitcom episodes and ABC’s new two-hour tablespoon of The Taste from 7 to 9 p.m. Fox4’s 9 p.m. local newscast then easily won that hour with 248,546 viewers, with NBC’s new episode of Parenthood taking the silver (127,823 viewers).

Idol and Fox4’s news likewise won easily among advertiser-coveted 18-to-49-year-olds. NBC’s Sean Saves the World and The Michael J. Fox Show, both barely on fumes, had the night’s least overall audience among the Big Four broadcast networks. They drew just 49,709 total viewers apiece.

KTXD-TV (Ch. 47) came close to pitching a complete ratings shutout Thursday. The only shows to register anything more than “hashmarks” (no measurable audience) for their complete running times were an 11 a.m. rerun of Bewitched, and a 2 p.m. repeat of Hart to Hart. Each show had 7,101 total viewers, according to Nielsen.

Ch. 47’s principal local productions, The Broadcast and The Texas Daily, logged hashmarks as usual. That’s pretty much been the case ever since the station ended its affiliation with ME-TV on Halloween of last year in favor of plugging in its own network TV oldies while increasing homegrown programming.

In Thursday’s four-way local news derby numbers, WFAA8 swept the 10 p.m. competitions in both total viewers and 25-to-54-year-olds (main advertiser target audience for news programming).

Fox4 ran the table at 6 a.m. and also won at 5 and 6 p.m. in the 25-to-54 demographic.

NBC5 had the most total viewers at 5 p.m. while CBS11 led in that measurement at 6 p.m.

Email comments or questions to: unclebarky@verizon.net