Local Nielsen ratings snapshot (Wed., Aug. 15)
08/16/07 10:27 AM
By ED BARK
Flashy cars making constant high-speed left turns on an oval playground are supposed to be a hot proposition in these parts.
Not so with the Wednesday night premiere of ABC's NASCAR in PrimeTime, which sputtered to a distant fourth place finish in both total homes and with advertiser-craved 18-to-49-year-olds.
NASCAR drew just 57,120 homes from 9 to 10 p.m. and 54,740 in its final 15 minutes. But the sub-dismal showing didn't keep Belo8 from winning the 10 p.m. newscast competition. Here's a telescoped look at how some D-FW newscasts have drawing power and one clearly still doesn't.
9:45 to 10 p.m. lead-in -- NASCAR in PrimeTime (54,740 homes)
Belo8's 10 p.m. news -- 161,840 homes
9:45 to 10 p.m. lead-in -- Dateline NBC (154,700 homes)
NBC5's 10 p.m. news -- 145,180 homes
9:45 to 10 p.m. lead-in -- CSI: NY (164,220 homes)
CBS11's 10 p.m. news -- 116,620 homes
9:45 to 10 p.m. lead-in -- Fox4's local newscast (119,000 homes)
Fox4's 10 p.m. news -- 114,240 homes
Belo8 also won at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. Despite the solid lead-in from CSI: NY, CBS11's news dipped to fifth place in the English-speaking broadcast universe. It ran slightly behind an Everybody Loves Raymond repeat on CW33.
Elsewhere in prime-time, the first hour of Fox's So You Think You Can Dance (7 to 8 p.m.) edged the new CBS game show Power of 10 in total homes. From 8 to 9 p.m., a repeat of CBS' Criminal Minds narrowly took first.
Dance handily won the 7 to 9 p.m. slot with 18-to-49-year-olds, though.
In the other major local news races, Fox4 continued its dominance at 6 a.m. with runaway wins in total homes and among 25-to-54-year-olds.
Belo8 won in both ratings measurements at 5 p.m., and also in total homes at 6 p.m. But NBC5 broke through to take first place at 6 p.m. in the 25-to-54 demo.
Flashy cars making constant high-speed left turns on an oval playground are supposed to be a hot proposition in these parts.
Not so with the Wednesday night premiere of ABC's NASCAR in PrimeTime, which sputtered to a distant fourth place finish in both total homes and with advertiser-craved 18-to-49-year-olds.
NASCAR drew just 57,120 homes from 9 to 10 p.m. and 54,740 in its final 15 minutes. But the sub-dismal showing didn't keep Belo8 from winning the 10 p.m. newscast competition. Here's a telescoped look at how some D-FW newscasts have drawing power and one clearly still doesn't.
9:45 to 10 p.m. lead-in -- NASCAR in PrimeTime (54,740 homes)
Belo8's 10 p.m. news -- 161,840 homes
9:45 to 10 p.m. lead-in -- Dateline NBC (154,700 homes)
NBC5's 10 p.m. news -- 145,180 homes
9:45 to 10 p.m. lead-in -- CSI: NY (164,220 homes)
CBS11's 10 p.m. news -- 116,620 homes
9:45 to 10 p.m. lead-in -- Fox4's local newscast (119,000 homes)
Fox4's 10 p.m. news -- 114,240 homes
Belo8 also won at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming. Despite the solid lead-in from CSI: NY, CBS11's news dipped to fifth place in the English-speaking broadcast universe. It ran slightly behind an Everybody Loves Raymond repeat on CW33.
Elsewhere in prime-time, the first hour of Fox's So You Think You Can Dance (7 to 8 p.m.) edged the new CBS game show Power of 10 in total homes. From 8 to 9 p.m., a repeat of CBS' Criminal Minds narrowly took first.
Dance handily won the 7 to 9 p.m. slot with 18-to-49-year-olds, though.
In the other major local news races, Fox4 continued its dominance at 6 a.m. with runaway wins in total homes and among 25-to-54-year-olds.
Belo8 won in both ratings measurements at 5 p.m., and also in total homes at 6 p.m. But NBC5 broke through to take first place at 6 p.m. in the 25-to-54 demo.
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