Local Nielsen ratings snapshot (Thurs., March 20)
03/21/08 10:50 AM
By ED BARK
College and pro hoops carried much of the day on CBS11 and sister station TXA21.
The Dallas Mavericks' latest loss to a real team -- this time the Boston Celtics -- averaged 124,658 D-FW homes on TXA21. Nielsen numbers peaked between 9:30 and 9:45 p.m., when 199,719 homes made Mavs-Celts prime-time's most-watched attraction. (Ratings for TNT cable's telecast weren't immediately available.)
Day 1 of the NCAA tournament ate up CBS11's prime-time hours. The Texas-flavored game, with A&M beating BYU, drew 87,682 homes to run an overall fourth opposite network entertainment programming. In afternoon hours, Baylor's loss to Purdue lured 56,019 homes, good enough to outdraw all competing programming.
Save for the 15-minute Mavs window, ABC's combo of Lost and Eli Stone controlled the 8 to 10 p.m. hours. WFAA8's 10 p.m. newscast then hammered opposition from Fox4 and NBC5 while Arizona and West Virginia played through CBS11's late-nighter. The 287,401 homes for WFAA8 more than doubled the haul for runnerup NBC5 (133,958).
WFAA8 also won by a landslide at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.
The early morning Nielsens again were a split decision. WFAA8 won in total homes but Fox4 turned the tables with 25-to-54-year-olds. Meanwhile, CBS11 climbed out of the basement to punch NBC5 into last place in both measurements. And the 7 to 9 a.m. portion of Fox4's Good Day continued its mastery of the three network morning shows with another pair of twin wins.
Both of the 6 p.m. golds went to WFAA8. NBC5 won at 5 p.m. in total homes and Fox4 had the edge with 25-to-54-year-olds.
College and pro hoops carried much of the day on CBS11 and sister station TXA21.
The Dallas Mavericks' latest loss to a real team -- this time the Boston Celtics -- averaged 124,658 D-FW homes on TXA21. Nielsen numbers peaked between 9:30 and 9:45 p.m., when 199,719 homes made Mavs-Celts prime-time's most-watched attraction. (Ratings for TNT cable's telecast weren't immediately available.)
Day 1 of the NCAA tournament ate up CBS11's prime-time hours. The Texas-flavored game, with A&M beating BYU, drew 87,682 homes to run an overall fourth opposite network entertainment programming. In afternoon hours, Baylor's loss to Purdue lured 56,019 homes, good enough to outdraw all competing programming.
Save for the 15-minute Mavs window, ABC's combo of Lost and Eli Stone controlled the 8 to 10 p.m. hours. WFAA8's 10 p.m. newscast then hammered opposition from Fox4 and NBC5 while Arizona and West Virginia played through CBS11's late-nighter. The 287,401 homes for WFAA8 more than doubled the haul for runnerup NBC5 (133,958).
WFAA8 also won by a landslide at 10 p.m. among 25-to-54-year-olds, the main advertiser target audience for news programming.
The early morning Nielsens again were a split decision. WFAA8 won in total homes but Fox4 turned the tables with 25-to-54-year-olds. Meanwhile, CBS11 climbed out of the basement to punch NBC5 into last place in both measurements. And the 7 to 9 a.m. portion of Fox4's Good Day continued its mastery of the three network morning shows with another pair of twin wins.
Both of the 6 p.m. golds went to WFAA8. NBC5 won at 5 p.m. in total homes and Fox4 had the edge with 25-to-54-year-olds.
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