Local Nielsen ratings snapshot (Mon., March 17)
03/18/08 11:00 AM
By ED BARK
Plummeting ratings for The Bachelor offset the usual bullish numbers for Dancing with the Stars as the two ABC veterans launched new spring seasons Monday night.
Dancing easily controlled the 7 to 8:30 p.m. slot with an average of 297,143 D-FW homes. Only a new 8 p.m. episode of CBS' Two and A Half Men drew better than half that crowd, logging 207,026 homes.
The Bachelor, with a jaunty Brit in the driver's seat, then bungee-jumped to just 102,295 homes for its 90-minute return. That sunk it to a non-competitive fourth place from 8:30 to 10 p.m.
The Bachelor also got hammered among advertiser-craved 18-to-49-year-olds, where CBS won with a combo of a new Old Christine episode and a repeat of CSI: Miami.
WFAA8's 10 p.m. newscast impressively rebounded from the big Bachelor shortfall to finish first in total homes. But the bottom dropped out among 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5 topped that key measurement, with CBS11 and Fox4 tying for second while WFAA8 drooped to fourth.
The 6 a.m. ratings were split, with WFAA8 winning by a comfortable margin in total homes but finishing a sliver behind Fox4 among 25-to-54-year-olds. Fox4 then cleaned house from 7 to 9 a.m., easily beating the three network morning shows in both measurements.
WFAA8's newscasts ran the table at 5 and 6 p.m.
Plummeting ratings for The Bachelor offset the usual bullish numbers for Dancing with the Stars as the two ABC veterans launched new spring seasons Monday night.
Dancing easily controlled the 7 to 8:30 p.m. slot with an average of 297,143 D-FW homes. Only a new 8 p.m. episode of CBS' Two and A Half Men drew better than half that crowd, logging 207,026 homes.
The Bachelor, with a jaunty Brit in the driver's seat, then bungee-jumped to just 102,295 homes for its 90-minute return. That sunk it to a non-competitive fourth place from 8:30 to 10 p.m.
The Bachelor also got hammered among advertiser-craved 18-to-49-year-olds, where CBS won with a combo of a new Old Christine episode and a repeat of CSI: Miami.
WFAA8's 10 p.m. newscast impressively rebounded from the big Bachelor shortfall to finish first in total homes. But the bottom dropped out among 25-to-54-year-olds, the main advertiser target audience for news programming. NBC5 topped that key measurement, with CBS11 and Fox4 tying for second while WFAA8 drooped to fourth.
The 6 a.m. ratings were split, with WFAA8 winning by a comfortable margin in total homes but finishing a sliver behind Fox4 among 25-to-54-year-olds. Fox4 then cleaned house from 7 to 9 a.m., easily beating the three network morning shows in both measurements.
WFAA8's newscasts ran the table at 5 and 6 p.m.
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