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Local Nielsen ratings snapshot (Mon., Aug. 8) -- Olympics continue to move on up

By ED BARK
@unclebarkycom on Twitter
Night 4 of NBC’s Summer Olympics from Rio continued the momentum established with Sunday night’s comeback ratings.

After a sharp drop in the Opening Ceremonies numbers and also a falloff on Night 2, the Sunday and Monday numbers have been improvements over the same nights in London four years ago.

Helped by another sizable portion of live coverage, Night 4 averaged 736,570 D-FW viewers compared to 684,184 in 2012. And that’s even with a considerable falloff in the closing 10 to 11 p.m. hour, which offered live beach volleyball and then taped coverage of the stumbling U.S. men’s gymnastics team.

The Texas Rangers again were the second most-watched nighttime attraction Monday, averaging 141,648 viewers on Fox Sports Southwest for their 9th inning comeback win at Colorado.

Here are Monday’s local news derby results.

At 10 p.m., CBS11 entered the winner’s circle for the first time in a while by running first in total viewers. But Fox4 drew the most 25-to-54-year-olds (main advertiser target audience for news programming) in a downsized three-way competition.

Fox4 swept the 6 a.m. competitions and NBC5 did likewise at both 5 and 6 p.m.

Email comments or questions to: unclebarky@verizon.net