Local Nielsen ratings snapshot (Wed., Sept. 12)
09/13/07 08:53 AM
By ED BARK
It's topsy turvy at 10 p.m., where CBS11's newscast won in total homes Wednesday while Belo8 ran last. Huh?
The order of finish is tied to lead-in power, or lack of same. But CBS11 will take it after taking it in the teeth night after night. It's lately greatly improved newscast (subtract news director Regent Ducas, add Scott Diener) deserves the added exposure. Here's how it played out, with 9:45 to 10 p.m. numbers followed by the newscast ratings:
CSI: NY -- 260,609 total homes
CBS11 News -- 185,106
Dateline NBC -- 148,572
NBC5 News -- 163,185
Fox4 9 p.m. News -- 126,651
Fox4 News -- 146,136
NASCAR in Primetime -- 51,148
Belo8 News -- 143,700
Multiple translations: Belo8's lead-in from ABC fell well short of piss-poor. CBS11 coasted on a mighty river and then managed to stay afloat. Brand loyalty only gets you so far. But Belo8 clearly still has some of it.
A different 10 p.m. winnner, NBC5, emerged among 25-to-54-year-olds, the main advertiser target audience for news programming. In that audience group, the lead-ins from CSI: NY and Dateline NBC were virtually identical. Still, CBS11 slid to fourth place, behind Univision's Noticias 23 local newscast and Fox4.
That left Belo8 in a very unaccustomed fifth place. In retaliation, maybe sports anchor Dale Hansen should give a high school soccer match better play than the next NASCAR race at Texas Motor Speedway. Just a thought.
Two of the other three major newscast faceoffs also had mixed results.
Fox4 won at 6 a.m. in total homes, but Belo8 prevailed for the third straight day among 25-to-54-year-olds.
Belo8 took first place in total homes at 5 p.m. while Fox4 had the win with 25-to-54-year-olds. The 6 p.m. bouts went to Belo8 in both measurements.
It's topsy turvy at 10 p.m., where CBS11's newscast won in total homes Wednesday while Belo8 ran last. Huh?
The order of finish is tied to lead-in power, or lack of same. But CBS11 will take it after taking it in the teeth night after night. It's lately greatly improved newscast (subtract news director Regent Ducas, add Scott Diener) deserves the added exposure. Here's how it played out, with 9:45 to 10 p.m. numbers followed by the newscast ratings:
CSI: NY -- 260,609 total homes
CBS11 News -- 185,106
Dateline NBC -- 148,572
NBC5 News -- 163,185
Fox4 9 p.m. News -- 126,651
Fox4 News -- 146,136
NASCAR in Primetime -- 51,148
Belo8 News -- 143,700
Multiple translations: Belo8's lead-in from ABC fell well short of piss-poor. CBS11 coasted on a mighty river and then managed to stay afloat. Brand loyalty only gets you so far. But Belo8 clearly still has some of it.
A different 10 p.m. winnner, NBC5, emerged among 25-to-54-year-olds, the main advertiser target audience for news programming. In that audience group, the lead-ins from CSI: NY and Dateline NBC were virtually identical. Still, CBS11 slid to fourth place, behind Univision's Noticias 23 local newscast and Fox4.
That left Belo8 in a very unaccustomed fifth place. In retaliation, maybe sports anchor Dale Hansen should give a high school soccer match better play than the next NASCAR race at Texas Motor Speedway. Just a thought.
Two of the other three major newscast faceoffs also had mixed results.
Fox4 won at 6 a.m. in total homes, but Belo8 prevailed for the third straight day among 25-to-54-year-olds.
Belo8 took first place in total homes at 5 p.m. while Fox4 had the win with 25-to-54-year-olds. The 6 p.m. bouts went to Belo8 in both measurements.
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